SEARCH ENGINE OPTIMISATION (SEO) FOR SMALL BUSINESS

NEED TO RANK ON GOOGLE SEARCHES? WHAT DOES THAT EVEN MEAN?

AT A ‘LA MARKETING WE MAKE IT EASY FOR SMALL BUSINESSES TO GET TO PAGE 1 RANKINGS ON GOOGLE.

AND IF WE CAN’T DO IT, WE TELL YOU WE CAN’T AND WE TELL YOU WHY.

 

WHO IS SEO FOR?

✓ Small local businesses with an established website 

✓Small local businesses moving into the digital space or starting from scratch

✓ Businesses wanting to be found on local Google searches

✓ Businesses wanting to learn about and understand how to set themselves up for SEO success and:

  • run their SEO themselves
  • work with an SEO provider to rank on page one

✓ Restaurants, hotels, trades, health and beauty, professional services – this is for you.

WHO IS SEO NOT FOR

✓ Businesses in a highly competitive industry where BIG PLAYERS reside on page 1 and 2 of Google rankings

✓ Businesses wanting to reach Australia wide or global markets

 

✓ Businesses wanting to reach page #1 rankings NOW (SEO is a longer term strategy)

SEARCH ENGINE OPTIMISATION (SEO)

WHAT IS SEO AND WHY DO YOU NEED IT?

SEO allows Google to read and understand your site as well as direct people searching for your service to your site. Generally, it increases the relevant traffic to your site and places you higher in the search rankings. This allows for more on-line visibility of the site. We can target certain search queries and terms which we agree will be bring the right people to your website. These are what is known as the keywords. Coupled with a social media campaign, this will have a positive and powerful effect on the site in terms of relevant visitors.

The purpose is to achieve page one rankings for agreed keywords within Google search engine results pages.

 

WHAT’S INVOLVED? 

  • Google analytic and search console integration
  • Google My Business set up and optimisation
  • Site-map and Robots.txt check and activation if needed 
  • On page optimisation including keyword research, focused and copy written title tags and descriptions.
  • Photo optimisation
  • H1 and H2 titles
  • URL redirects
  • 404 errors repairs
  • Reporting to provide progress
  • Link building to popular directories
  • Blog optimisation and dissemination
  • Article writing and dissemination

HOW LONG BEFORE YOU SEE RESULTS?

This depends on many things; how competitive the keywords are, how much time is spent on the work, where you rank currently, the quality of content on your website, the size and complexity of your website.

Typically we see an increase in rankings and traffic within the first 3 months. 

We work with up to 2-5 keywords at a time to to ensure success> Once the results are satisfactory, we maintain the keyword position and work on the next set. 

Ideally within 6 months up to 10 keywords should produce a top 20 result. 

AND RECEIVE

10 ACTIONABLE STEPS YOU CAN TAKE TO COMMUNICATE EFFECTIVELY WITH YOUR CUSTOMERS 


AND

MEETING WITH BUSINESS MARKETING EXPERT TO DISCUSS YOUR REPORT AND FURTHER ACTIONS

 

INFORM YOUR CUSTOMERS

STAY CONNECTED

SELL PRODUCTS OR SERVICES REMOTELY

 

There are uncertain times. None of us knows how long this will last or if we will ever be the same again. As we adapt to a new normal, it is important for us to do as much as we can with what we have. You’ve work hard in your business and do a top job, but now it’s hard when you don’t know where your next job will come from.

You understand the importance of quality and deliver top quality work yourself. Your marketing and website need to do the same. Let your website work for you 24 hours a day, 7 days a week to increase customer base and give your business a fighting chance.

THE A ‘LA MARKETING ADVANTAGE

Your website is the most important sales tool you have. Digital real estate is important in building credibility, providing information and selling your products and services.

It is the digital home of your businesses and encourages your customers to take actions such as calling you or buying your products directly. 

  • Effective, user friendly websites for small business.
  • Visual and functional, responsive and fully integrated with social media.
  • Platforms include WordPress and Squarespace.
  • Web hosting, security, SSL certificates, domain registration and ongoing website management available.

If your website is not efficient or out of date your competitors are taking your business. Competition is fierce and if your website isn’t giving customers what they want, they will seek out your competitors who are doing it better.

My sites are simple, visual and effective, putting your business up in lights, providing your customers with a user friendly experience.

My websites are integrated with social media as well as analytics, and can offer additional functionality such as:

  • online quote requests
  • bookings, and
  • customer contact detail collection

What can I help you with?

As a small business you need to make a big impact on your future customers by presenting your business professionally and letting your customers know about your services. That’s what I do – build strategy to reach your targets, create beautiful brands, build outstanding functional websites, get you found on Google and run proven Facebook and Google campaigns to get the customers through the door.

Let’s have a conversation about your goals. My consultations are 100% FREE 

My story

I started this business out of desire for flexibility, but also dissonance for the ordinary. 

I believe marketing should feel alive, be interactive and have a personality that reflects who you are. I work with high quality partners to delivery website design, SEO, digital marketing strategy, social media marketing, content writing and campaigns. Think of me as your external marketing department.

So what’s my story? 

Education and experience

I am degree qualified in communications, professional writing, marketing, PR, and film production. Sounds fancy huh? What I am trying to get at is that I have a deep understanding of human communication and how that is translated to marketing.

I have worked in the industry since 2002 and have seen the transition from radio and newspaper advertising to the digital era of today. I am basically a marketing dinosaur…but it means you work with someone who gets it!

Family

I have two incredible (and incredibly challenging) children, 3 and 6. I also have a wonderful loving husband that has always supported my venture into self employment (lucky for me it has worked out well)

I started this business to allow me the flexibility to be present in their lives. That being said they are no in school and full time daycare to accommodate for my business job that keeps me working all the time. 

Being a mother is a job a cherish and has allowed me to learn a lot about myself. Especially as a working parent.  

Interests

I like wine, traveling, the beach, socialising and meeting women in business, Zac Efron, leopard print everything, art, jazz music, bright colours, Frank’s hot sauce, bike riding, bushwalks, camping, and renovating.

That last one is a lie, I hate renovating, I am never doing it again.

Politics

Oh come on now, how stupid do you think I am?

Testimonials

I love working with Ala. They are our number one go to for all our website and marketing needs for our businesses. And have been for last three years. The service is personable, reliable and professional.
Highly recommended.”

Karena Hinman

Built By Drew

A business associate recommended Ala to me as I was looking for someone who could work with me one-on-one in re-branding my business and website. It was important to me to speak to someone who understood my line of work and could create a website to suit my particular audience. From the very first conversation I felt understood about what I wanted and needed. I was very impressed with the ease and efficiency of the process, and I particularly enjoyed the easy to understand language and explanations.
I highly recommend Ala and will definitely be engaging her on future work.

Jennifer Hacker Pearson

The Mother Mentor

I’m so pleased that I found Ala, not only did they talk to me in a language that I could understand their ideas and feedback was great too. I now consider Ala an important partner in my business journey and will definitely be using them again.

Jessica Ricketts

JR Media

We engaged Ala to complete some maintenance and renew our SSL certificate which had expired. Our experience has been fantastic and not only did Ala fix up the issues, she also identified more errors we weren’t aware of and fixed those as well. The website is also running faster and has more effects and is visually more appealing than it was previously. We will continue to use Ala to complete more improvements to the website, an upgrade in months to come and ongoing maintenance. We are happy with the great communication, thoroughness and responsiveness and look forward to an ongoing business relationship.

Christina Toon

Enhance Biz

If your business is still operating don’t wait to tell your customers. 

CONTACT

ala[@]alamarketing.com.au

0450 848 278