EFFECTIVE MARKETING DURING THE CORONA VIRUS CRISIS

MANY BUSINESSES ARE SUFFERING DURING THIS HEALTH & ECONOMIC CRISIS.

IF YOUR BUSINESS IS ABLE TO OPERATE AT SOME CAPACITY, YOU NEED TO LET YOUR CUSTOMERS KNOW NOW!

WE ARE OFFERING SMALL BUSINESS WEBSITE AND ONLINE MARKETING ASSISTANCE TO HELP YOU MARKET TO YOUR CUSTOMERS AND CONTINUE TO OPERATE.

 

WHAT YOUR CUSTOMERS NEED TO KNOW

Are you still operating? What hours?

Have you altered your services to keep customers safe?

Have you added additional services during the crisis?

Are you offering online services instead of face to face?

Do you sell goods that can be delivered to your customer’s door?

Are you a restaurant or cafe able to provide take away or delivery?

HOW CAN WE HELP YOU 

Website pages on your existing site with new information

Landing pages with new or altered services

Social media integration, strategy and messaging

Facebook and Google advertising directing people to your new online services

Strategic email marketing to keep customers informed during the course of the crisis

SEO LOCAL campaigns to inform your closest customers about your goods and services

 

WE REVIEW AND ADVISE

We provide you with report detailing findings and strategic direction for effective crisis time marketing including easy to follow actionable steps you can take to improve your online marketing and increase sales starting today.

WEBSITE CHECKUP

Website integrity, design, functionality, integration, lead capture and sales funnels, content quality, speed and general user experience.

SOCIAL MEDIA AUDIT

Analysis of your business profile, posts, content, customer engagement, integration with your website and other digital channels.

GOOGLE MY BUSINESS REVIEW

Full review of your Google My Business profile, integration with your website and social media. Suggestions and improvements.

EMAIL MARKETING REVIEW

Review of existing lead magnets, newsletter signup forms, promotions, and email funnels.

PLUS a database review.

GOOGLE MY BUSINESS SETUP

Complete Google My Business profile set up and website integration, including validation of business to make you discoverable on local Google searches.  

AND RECEIVE

10 ACTIONABLE STEPS YOU CAN TAKE TO COMMUNICATE EFFECTIVELY WITH YOUR CUSTOMERS 


AND

MEETING WITH BUSINESS MARKETING EXPERT TO DISCUSS YOUR REPORT AND FURTHER ACTIONS

 

INFORM YOUR CUSTOMERS

STAY CONNECTED

SELL PRODUCTS OR SERVICES REMOTELY

 

There are uncertain times. None of us knows how long this will last or if we will ever be the same again. As we adapt to a new normal, it is important for us to do as much as we can with what we have. You’ve work hard in your business and do a top job, but now it’s hard when you don’t know where your next job will come from.

You understand the importance of quality and deliver top quality work yourself. Your marketing and website need to do the same. Let your website work for you 24 hours a day, 7 days a week to increase customer base and give your business a fighting chance.

THE A ‘LA MARKETING ADVANTAGE

Your website is the most important sales tool you have. Digital real estate is important in building credibility, providing information and selling your products and services.

It is the digital home of your businesses and encourages your customers to take actions such as calling you or buying your products directly. 

  • Effective, user friendly websites for small business.
  • Visual and functional, responsive and fully integrated with social media.
  • Platforms include WordPress and Squarespace.
  • Web hosting, security, SSL certificates, domain registration and ongoing website management available.

If your website is not efficient or out of date your competitors are taking your business. Competition is fierce and if your website isn’t giving customers what they want, they will seek out your competitors who are doing it better.

My sites are simple, visual and effective, putting your business up in lights, providing your customers with a user friendly experience.

My websites are integrated with social media as well as analytics, and can offer additional functionality such as:

  • online quote requests
  • bookings, and
  • customer contact detail collection

What can I help you with?

As a small business you need to make a big impact on your future customers by presenting your business professionally and letting your customers know about your services. That’s what I do – build strategy to reach your targets, create beautiful brands, build outstanding functional websites, get you found on Google and run proven Facebook and Google campaigns to get the customers through the door.

Let’s have a conversation about your goals. My consultations are 100% FREE 

My story

I started this business out of desire for flexibility, but also dissonance for the ordinary. 

I believe marketing should feel alive, be interactive and have a personality that reflects who you are. I work with high quality partners to delivery website design, SEO, digital marketing strategy, social media marketing, content writing and campaigns. Think of me as your external marketing department.

So what’s my story? 

Education and experience

I am degree qualified in communications, professional writing, marketing, PR, and film production. Sounds fancy huh? What I am trying to get at is that I have a deep understanding of human communication and how that is translated to marketing.

I have worked in the industry since 2002 and have seen the transition from radio and newspaper advertising to the digital era of today. I am basically a marketing dinosaur…but it means you work with someone who gets it!

Family

I have two incredible (and incredibly challenging) children, 3 and 6. I also have a wonderful loving husband that has always supported my venture into self employment (lucky for me it has worked out well)

I started this business to allow me the flexibility to be present in their lives. That being said they are no in school and full time daycare to accommodate for my business job that keeps me working all the time. 

Being a mother is a job a cherish and has allowed me to learn a lot about myself. Especially as a working parent.  

Interests

I like wine, traveling, the beach, socialising and meeting women in business, Zac Efron, leopard print everything, art, jazz music, bright colours, Frank’s hot sauce, bike riding, bushwalks, camping, and renovating.

That last one is a lie, I hate renovating, I am never doing it again.

Politics

Oh come on now, how stupid do you think I am?

Testimonials

I love working with Ala. They are our number one go to for all our website and marketing needs for our businesses. And have been for last three years. The service is personable, reliable and professional.
Highly recommended.”

Karena Hinman

Built By Drew

A business associate recommended Ala to me as I was looking for someone who could work with me one-on-one in re-branding my business and website. It was important to me to speak to someone who understood my line of work and could create a website to suit my particular audience. From the very first conversation I felt understood about what I wanted and needed. I was very impressed with the ease and efficiency of the process, and I particularly enjoyed the easy to understand language and explanations.
I highly recommend Ala and will definitely be engaging her on future work.

Jennifer Hacker Pearson

The Mother Mentor

I’m so pleased that I found Ala, not only did they talk to me in a language that I could understand their ideas and feedback was great too. I now consider Ala an important partner in my business journey and will definitely be using them again.

Jessica Ricketts

JR Media

We engaged Ala to complete some maintenance and renew our SSL certificate which had expired. Our experience has been fantastic and not only did Ala fix up the issues, she also identified more errors we weren’t aware of and fixed those as well. The website is also running faster and has more effects and is visually more appealing than it was previously. We will continue to use Ala to complete more improvements to the website, an upgrade in months to come and ongoing maintenance. We are happy with the great communication, thoroughness and responsiveness and look forward to an ongoing business relationship.

Christina Toon

Enhance Biz

If your business is still operating don’t wait to tell your customers. 

CONTACT

ala[@]alamarketing.com.au

0450 848 278