When you have a website, it is ideal to utilise as many programs and tools as you can to ensure your site is performing well. By doing this you are able to increase your traffic to your website, monitor your website and its effectiveness and understand your SEO position. One such application that is essential is Google Search Console.
The Google Search Console is a free tool that you can sign up for to help you monitor your website and how it is indexing (how well it is performing in Google searches).
What is Google Search Console?
Google Search Console helps you to monitor, maintain and troubleshoot your website and the content on it. It is a tool that can help you to understand Google and how it sees your website. You can then make changes to your website to improve how you are seen.
Google Search Console is able to help you to see how all your hard work is performing and whether you need to make changes to it. All the work that you have put into your SEO and your keywords will provide the results that are shown in the console, so you will know if you are on the right track with it or not.
Even if you are not signed up for Google Search Console, you can still be found in Google searches, so it you haven’t been signed up so far – don’t stress too much, however using the platform can help you fast track Google finding and indexing your site.
What are the benefits?
There are many benefits to using Google Search Console for your website. It is a handy tool that is a must for anyone with a website. Some of the benefits of the console include:
- Check and confirm that Google is able to find your website.
- Troubleshoot issues with indexing and provide fixes for incorrect indexes.
- Provide you with traffic reports so you can see how your website is being seen, which search terms are showing your website and how many click throughs you are getting.
- Send you notifications when Google finds an issue with your website.
- Receive details of websites that list your web link on their sites.
Who should use the console?
Anyone who has a website, should be using the Google Search Console. It does not matter if your website is 2 pages or 20 pages. Having access to the console will help you to understand all the hard work that your web team is putting into your SEO and keywords and how effective they are.
Even if you are novice when it comes to your website, by having access to this tool you will be able to learn more about SEO and how it works for your website.
How do I get it?
Signing up for the Search Console is quick and easy.
All you need to do is follow the link to the search console:
From here you are able to enter in your website details and your personal details.
Once you have linked the website and entered the required information you are able to start tracking your website and its performance.
SEO, keywords and analytics may all seem overwhelming and confusing at times. There is so much more to a website than just putting a few pictures and text up. But once you start to take advantage of the different tools available to help you – it will become so much easier for you.
Take the time to understand the different tools and what they can do for you. Rather than spending countless hours looking at the computer screen with a blank face, learn how to make your website work for you.
And if you need help, reach out to us.
How many hours have you spent working on your website? Creating all the pages, adding in all the content and making it look appealing to your customers. Not to mention all the time you have spent in the back end of the website. Adding in your keywords, ensuring that you are boosting your SEO and getting the traffic you deserve to your website. When you put all this work into your website, it is only fair that you are able to see how it is helping you. A great way to track your website and how it is performing is through Google Analytics.
What is Google Analytics?
Google analytics is a service that you can sign up for to help you with tracking and analysing your website. It is a platform within the Google Marketing Suite and you can sign up very quickly and easily through your desktop or smart device. This is a FREE service.
Google Analytics has a number of different ways to track your website, the traffic you are receiving and information about those who are visiting your website.
Why do I need it?
The reason that I recommend that everybody has Google Analytics is because it helps you to identify how your website is working and if you are getting the traffic that you are aiming for.
By seeing all this information, you are able to make changes to your website where necessary. You can also tailor your content to the different types of people visiting and you can see where they are spending their time when they are on the website.
What can I see?
There are many different reports that you can run and information that you can see.
Just a few of the things you can track through the platform include:
- The lengths of time people are on your website.
- Where in the world your visitors are coming from.
- The most popular times that people are looking at your site.
- The conversions that you are making through the website.
- Which pages are being visited and which are not.
- Where the traffic is coming from.
You can run reports to show the various types of information on a daily, weekly and monthly basis. There are options to pick and choose the variants that you want so that if there is something in particular you would like to track, such as gender visiting your site – you can do this.
Another benefit of using Google Analytics is that you can check where your visitors are coming from. Whether they are doing a search engine search for you or if they are coming from a link on your social media accounts. By being able to see this information it can help you to change up your keywords if necessary or change the content on your social media.
How does it help me?
By being able to see all of this important information you are able to provide a website that people want to see. You can tailor your content and your offering and make them more appealing to those who are visiting your website. It also helps you to see which of your pages are the bigger money makers and gives you an understanding into your potential customers.
When you spend thousands of dollars creating a website, not to mention the endless hours – you want to know that it having a positive effect. By having Google Analytics connected to your website, you can see the positive effects of your efforts.
It is a good way to help you build confidence in your brand and your website, when you look at the results of it.
If you do not have Google Analytics linked up to your website yet – stop what you are doing and go get started. It is a quick and easy process, that will provide benefits to you straight away.
What are you waiting for?
Having a website is an important part of running a business these days. There was a time when websites were rare and only the bigger, more established businesses had them. Not only have the number of people who have websites increased, but the evolution of the website has also come a long way.
There is much more variety when creating your site in today’s tech savvy times. Website development and website design has changed dramatically. Plus, and possibly most importantly it is now much easier and cheaper to create a website and there are many added features. Gone are the days of paying $10,000 for a hardcoded site. Thanks to the advancement of tech, and the creation of site builders, you can now have a professional website starting for around $500AUD to $1000AUD depending on the size with an average 5-page site costing $2500-$4500AUD and complexity of the site. And the upper limit you ask? Well there isn’t one. This is particularly great news for those of you in the USA and UK, well you know because so far your economies are holding fast against ours (politics another day).
Take a look at how websites have evolved and how far they have come.
The website design side of things has evolved dramatically over the years. Websites were once designed using various tables, large amounts of text and mismatched images all over the place.
Over the years the design process has changed and the more responsive websites are those that are designed in a minimalist way that include flat designs and playful interfaces.
Web design services have become more prominent and having a website designed for you is a much more simple process than it used to be.
Websites were once, essentially an online business card. They were a single page with your contact details and a few images from your business. This is one of the biggest changes to websites over the years.
A website now is a fully functioning part of your business. There is the ability to purchase directly through the website. To contact the business and open a conversation. A place where you can find information about different topics. And most importantly a way for you to showcase everything your business has to offer.
The Mobile Options
Before smart phones such as the iPhone came out, there wasn’t much need for a mobile friendly website. Your website was only really needed to be optimised for computers. For those who did have mobile functionality it was very limited in what you could do on the site through a phone.
Nowadays, the need for a functioning mobile site is crucial. Infact 57% of all internet search traffic comes from mobile phones and with over 93% of Australians having access to a smartphone a mobile friendly website is critical. Luckily the options for this have increased and it is very easy to have a website that is viewable and usable on both computers and smart devices.
With most sites you have all the same functionality on a phone as you would on a computer.
Modern website development has made this possible.
The Personal Aspect
Websites were once a very stock standard option. If your website was being designed or developed by someone else, you were given a template that many others also had. There was not much choice in designs and this kept many websites looking very similar.
Now with the introduction of platforms such as WordPress for web development, you can personalise your website infinitely.
There are thousands of different themes and templates and website builder apps to add to your site.
You can create a website that is a visual representation of you and your business. It gives your business a chance to showcase its products or services in a way that people will relate to.
The Ease of Use
Although coding is still needed in many elements of website design, it is no longer having to manually enter in HTML to create a full website. Platforms such as WordPress make it easier and more affordable to create a website. There are drag and drop themes, page builders and many other additions that make website creation simpler and more specific to your business.
Web design and development has come a long way. The evolution is one that many are thankful for. Because of the changes in website development, many small businesses have been able to join the online community and grow their business. If you haven’t start exploring today!