How to connect Google Analytics to your website

How to connect Google Analytics to your website

How to connect Google Analytics to your website

Knowing what is happening on your website is crucial. Do you know how many visits you had to your site last week? Or know how long people are staying on your website? Knowing these things can help you to better your services and provide people with what they want to see. A great way to track the different analytics of your website is by connecting Google Analytics to your website. By having Google Analytics connected to your website you can keep an eye on all the traffic visiting your site, where they are coming from, and what they are doing on your site. Even better, the set-up process is simple and easy. Check it out below.

 

Step One – Set up a Google Account

If you do not already have a Google account or Gmail email address, start by setting one up.

You can set one up here: https://accounts.google.com/signup/

Enter in all of your personal details and business details where required. Go through each of the set-up steps and once you are done, you now have a Google Account.

 

Step Two – Set up Google Analytics

Once you have a Google account, it is time to set up an analytics account. Whilst still logged into your Google account, go to the Google Analytics page: http://www.google.com/analytics/ and click on “Access Google Analytics”

You will be taken to a new page where you can select to set up an account.

You will then need to enter in all of the details for where you would like your analytics to work. Enter in all the requested information including your website link and the tracking time zone you would like.

Once this is all entered in you will need to click on the ‘get tracking ID’ button which will bring up an agreement that you need to accept before continuing.

Once you have accepted, you will be provided with a unique tracking ID that will be linked to your website.

 

Step Three – Connecting Google Analytics to your website

Once you have received your unique tracking ID, you are ready to get it all set up on your website. This is done by adding the ID into the coding of each page of your website. If you do not add it to each page, then you will not get the full analytics of the website and only the pages that you have added it to. In order to have it appear in all pages of your website, you can add the ID into the coding of the header or footer of the website. Make sure you add it at the end of the header or footer coding, but before it is closed off, otherwise you will get an error.

 

Step Four – Wait and Watch

Once you have set it all up and linked the tracking ID to the website, it will take up to 24 hours for it to start tracking your site properly. Remember that the tracking will always be one day behind so bear this in mind when checking your stats.

Collecting data from your website and being able to see what is going on with those visiting your site will help give you an edge on the competition. It will help you to tailor your services and your site to your target market. It can help you to increase sales and convert those who are watching and waiting to see what happens with your site.

Still unsure of Google Analytics and connecting it to your website? Why not get in touch? Let’s have a chat about what we can do to assist you and get you tracking your website visits.

 

Digitally Yours

Ala Pie

alamarketing.com.au

How to connect a Facebook Pixel to your website

How to connect a Facebook Pixel to your website

How to connect a FaceBook Pixel to your website

Creating an engaging and efficient website is only one part of running a successful online business. Once you have a website created, you want to ensure that you are getting the traffic across to your site. But how do you know if there is traffic coming to your website? Where is it coming from? Tracking your traffic and analytics is important as it helps you to edit your website and make changes to increase visits and views to the site. One way to track these analytics is through the Facebook pixel, which can be set up through your Facebook account.

 

What is a Facebook Pixel?

The Facebook pixel is an analytics tool that helps you to measure your advertising and the effectiveness of it. It helps you to understand the different actions people are taking on your website.  With this information, you can then make changes if there is something that might help them to convert to sales.

The Pixel works by assisting you with your ads and how they are created and targeted. It can help you to make sure the ads are shown to the right people through direct targeting, set up automatic bidding to help increase sales and help you to measure the responses to your ads.

 

How do I set up the Facebook Pixel?

Setting up the Facebook Pixel is simple through your Facebook account.

  1. Go to the Facebook Events Manager.
  2. Click “Connect Data Sources” and select “Web”.
  3. Select “Facebook Pixel” and click “Connect”.
  4. Add your “Pixel Name”.
  5. Enter the link to your website and check for easy setup options.
  6. Click “Continue”.

You have now set up your Facebook Pixel and it is time to connect it to your website.

 

How do I connect a Facebook Pixel to my website?

Adding the Facebook Pixel to your website requires you to edit the coding on your website. If this is not something you are comfortable with, then it is a good idea to get someone who is knowledgeable to assist. There are two options when it comes to entering the Pixel on your website.

You can manually add the coding to the website. In the Events Manager, you will find the pixel base code. This needs to be added into the header of your website, at the bottom just before the closing tag of the header.

You can also set up the pixel on your website by using the ‘partner integration’ screen. This set up is available for website platforms that have partnered with Facebook in order to provide an easy setup option.

Once you are in the Events Manager, click on continue pixel set up and then select use partner. From this list, select the platform you are using and then follow the simple sets to complete your set up.

If you are using someone else to maintain your website, you can also request a copy of the instructions directly from the Events Manager to go to yourself or them via email so that they can update the coding for you.

 

What are Events and how do I set them up?

The events are the different things that you would like to track through your website. This could include the number of people visiting certain pages, abandoned carts, and much more. Once you have the pixel set up complete, you can start creating the events that you would like to track. This can be done either by entering the code or using the Event Set Up tool.

The analytics of your website will help you to make sure that you are engaging with the right people, help you to understand what is stopping them from committing to sales and where you might be going wrong.

If you need any help with setting up a Facebook pixel and connecting it to your website – reach out. I would love to help.

 

Digitally Yours

Ala Pie

alamarketing.com.au

WP Engine Hosting – Why it’s so good compared to others

WP Engine Hosting – Why it’s so good compared to others

WP Engine – Why it’s so good compared to others

Having a fast, responsive website is key. If your website is slow to load, doesn’t load correctly, or simply will not connect, you will start to lose visitors to your website. Not to mention it also does not look good for you as a business owner. The speed and loading of your website can come down to your hosting. If you are using a superior hosting company for your website, then you are more likely to have a well-running website. There are a number of different companies now offering to host and it can be confusing to work out which is best for you. WP Engine is one such company. Let’s take a look at WP Engine and why it’s so good compared to others.

 

Who is WP Engine?

WPEngine is a hosting company that has been around since 2010. Since their entry into the market, they have become one of the most popular options for hosting a WordPress website. Most hosting companies will give you the option to host on any platform, however, with WP Engine they are a niche market who focus solely on WordPress websites. By doing this, they are able to ensure that their services are focused and directed to one platform and provide the best possible service for it.

 

Why are they so good compared to others?

It is clear that WP Engine is a market leader with great brand recognition, cutting edge features, and the providing of a platform that suits all business owners.

There are a number of different hosting plans available to choose from depending on the requirements of your website and the traffic that you are receiving through the website. Plans start from as little as $25 per month.

The hosting provides you with excellent speed and response for your website, along with great customer support when needed.

It comes equipped with daily back up features to ensure that you have the latest copy of your website saved in case that your website goes down.

The back-end dashboard is super easy to read and use so that you can understand where you are up to and what is happening with your website.

At no extra cost, you are also provided with a built-in CDN (content delivery network). A CDN is a geographically distributed group of servers which provide fast delivery of Internet content. A CDN allows for the quick loading speed of content including HTML pages, JavaScript files, stylesheets, images, and videos. This helps to keep your website responding and loading quickly and efficiently.

 

What if I am already hosting my site elsewhere?

Another great feature of WP Engine is that it is very easy to migrate from another hosting service. If your website is already hosted elsewhere, you can change to WP Engine at any time (make sure you check any contracts that you have in place with your current hosting company)

It is a flawless, automatic migration that can be completed in the click of a few buttons.

If you are having any trouble migrating your hosting over, the customer service team are able to assist in a timely manner and get you up and running in no time.

 

How do I get started?

Getting started with WP Engine is simple and easy. Create your account for free through https://wpengine.com.au/

Once you have created your account, choose the best package for your website and it is time to get started. 

Where you decide to host your WordPress website is crucial. The last thing you want after spending weeks on end creating a website is for it to not load correctly or to not load fast enough. Create your professional website, host it correctly, and before you know it you will have the traffic it deserves.

I recommend anyone who is looking for hosting to check out WP Engine.

Digitally Yours

Ala Pie

alamarketing.com.au

What is Google Search Console?

What is Google Search Console?

When you have a website, it is ideal to utilise as many programs and tools as you can to ensure your site is performing well. By doing this you are able to increase your traffic to your website, monitor your website and its effectiveness and understand your SEO position. One such application that is essential is Google Search Console.

The Google Search Console is a free tool that you can sign up for to help you monitor your website and how it is indexing (how well it is performing in Google searches).

What is Google Search Console?

Google Search Console helps you to monitor, maintain and troubleshoot your website and the content on it. It is a tool that can help you to understand Google and how it sees your website. You can then make changes to your website to improve how you are seen.

Google Search Console is able to help you to see how all your hard work is performing and whether you need to make changes to it. All the work that you have put into your SEO and your keywords will provide the results that are shown in the console, so you will know if you are on the right track with it or not.

Even if you are not signed up for Google Search Console, you can still be found in Google searches, so it you haven’t been signed up so far – don’t stress too much, however using the platform can help you fast track Google finding and indexing your site.

What are the benefits?

There are many benefits to using Google Search Console for your website. It is a handy tool that is a must for anyone with a website. Some of the benefits of the console include:

  • Check and confirm that Google is able to find your website.
  • Troubleshoot issues with indexing and provide fixes for incorrect indexes.
  • Provide you with traffic reports so you can see how your website is being seen, which search terms are showing your website and how many click throughs you are getting.
  • Send you notifications when Google finds an issue with your website.
  • Receive details of websites that list your web link on their sites.

Who should use the console?

Anyone who has a website, should be using the Google Search Console. It does not matter if your website is 2 pages or 20 pages. Having access to the console will help you to understand all the hard work that your web team is putting into your SEO and keywords and how effective they are.

Even if you are novice when it comes to your website, by having access to this tool you will be able to learn more about SEO and how it works for your website.

How do I get it?

Signing up for the Search Console is quick and easy.

All you need to do is follow the link to the search console:

From here you are able to enter in your website details and your personal details.

Once you have linked the website and entered the required information you are able to start tracking your website and its performance.

SEO, keywords and analytics may all seem overwhelming and confusing at times. There is so much more to a website than just putting a few pictures and text up. But once you start to take advantage of the different tools available to help you – it will become so much easier for you.

Take the time to understand the different tools and what they can do for you. Rather than spending countless hours looking at the computer screen with a blank face, learn how to make your website work for you.

And if you need help, reach out to us.

What is Google Analytics?

What is Google Analytics?

How many hours have you spent working on your website? Creating all the pages, adding in all the content and making it look appealing to your customers. Not to mention all the time you have spent in the back end of the website. Adding in your keywords, ensuring that you are boosting your SEO and getting the traffic you deserve to your website. When you put all this work into your website, it is only fair that you are able to see how it is helping you. A great way to track your website and how it is performing is through Google Analytics.

What is Google Analytics?

Google analytics is a service that you can sign up for to help you with tracking and analysing your website. It is a platform within the Google Marketing Suite and you can sign up very quickly and easily through your desktop or smart device. This is a FREE service.

Google Analytics has a number of different ways to track your website, the traffic you are receiving and information about those who are visiting your website.

Why do I need it?

The reason that I recommend that everybody has Google Analytics is because it helps you to identify how your website is working and if you are getting the traffic that you are aiming for.

By seeing all this information, you are able to make changes to your website where necessary. You can also tailor your content to the different types of people visiting and you can see where they are spending their time when they are on the website.

What can I see?

There are many different reports that you can run and information that you can see.

Just a few of the things you can track through the platform include:

  • The lengths of time people are on your website.
  • Where in the world your visitors are coming from.
  • The most popular times that people are looking at your site.
  • The conversions that you are making through the website.
  • Which pages are being visited and which are not.
  • Where the traffic is coming from.

You can run reports to show the various types of information on a daily, weekly and monthly basis. There are options to pick and choose the variants that you want so that if there is something in particular you would like to track, such as gender visiting your site – you can do this.

Another benefit of using Google Analytics is that you can check where your visitors are coming from. Whether they are doing a search engine search for you or if they are coming from a link on your social media accounts. By being able to see this information it can help you to change up your keywords if necessary or change the content on your social media.

How does it help me?

By being able to see all of this important information you are able to provide a website that people want to see. You can tailor your content and your offering and make them more appealing to those who are visiting your website. It also helps you to see which of your pages are the bigger money makers and gives you an understanding into your potential customers.

When you spend thousands of dollars creating a website, not to mention the endless hours – you want to know that it having a positive effect. By having Google Analytics connected to your website, you can see the positive effects of your efforts.

It is a good way to help you build confidence in your brand and your website, when you look at the results of it.

If you do not have Google Analytics linked up to your website yet – stop what you are doing and go get started. It is a quick and easy process, that will provide benefits to you straight away.

What are you waiting for?

The Evolution of Websites How Far They’ve Come

The Evolution of Websites How Far They’ve Come

Having a website is an important part of running a business these days. There was a time when websites were rare and only the bigger, more established businesses had them. Not only have the number of people who have websites increased, but the evolution of the website has also come a long way.

There is much more variety when creating your site in today’s tech savvy times. Website development and website design has changed dramatically. Plus, and possibly most importantly it is now much easier and cheaper to create a website and there are many added features. Gone are the days of paying $10,000 for a hardcoded site. Thanks to the advancement of tech, and the creation of site builders, you can now have a professional website starting for around $500AUD to $1000AUD depending on the size with an average 5-page site costing $2500-$4500AUD and complexity of the site. And the upper limit you ask? Well there isn’t one. This is particularly great news for those of you in the USA and UK, well you know because so far your economies are holding fast against ours (politics another day).

Take a look at how websites have evolved and how far they have come.

The Design

The website design side of things has evolved dramatically over the years. Websites were once designed using various tables, large amounts of text and mismatched images all over the place.

Over the years the design process has changed and the more responsive websites are those that are designed in a minimalist way that include flat designs and playful interfaces.

Web design services have become more prominent and having a website designed for you is a much more simple process than it used to be.

The Functionality

Websites were once, essentially an online business card. They were a single page with your contact details and a few images from your business. This is one of the biggest changes to websites over the years.

A website now is a fully functioning part of your business. There is the ability to purchase directly through the website. To contact the business and open a conversation. A place where you can find information about different topics. And most importantly a way for you to showcase everything your business has to offer.

The Mobile Options

Before smart phones such as the iPhone came out, there wasn’t much need for a mobile friendly website. Your website was only really needed to be optimised for computers. For those who did have mobile functionality it was very limited in what you could do on the site through a phone.

Nowadays, the need for a functioning mobile site is crucial. Infact 57% of all internet search traffic comes from mobile phones and with over 93% of Australians having access to a smartphone a mobile friendly website is critical. Luckily the options for this have increased and it is very easy to have a website that is viewable and usable on both computers and smart devices.

With most sites you have all the same functionality on a phone as you would on a computer.

Modern website development has made this possible.

The Personal Aspect

Websites were once a very stock standard option. If your website was being designed or developed by someone else, you were given a template that many others also had. There was not much choice in designs and this kept many websites looking very similar.

Now with the introduction of platforms such as WordPress for web development, you can personalise your website infinitely.

There are thousands of different themes and templates and website builder apps to add to your site.

You can create a website that is a visual representation of you and your business. It gives your business a chance to showcase its products or services in a way that people will relate to.

The Ease of Use

Although coding is still needed in many elements of website design, it is no longer having to manually enter in HTML to create a full website. Platforms such as WordPress make it easier and more affordable to create a website. There are drag and drop themes, page builders and many other additions that make website creation simpler and more specific to your business.

Web design and development has come a long way. The evolution is one that many are thankful for. Because of the changes in website development, many small businesses have been able to join the online community and grow their business. If you haven’t start exploring today!