Link building for Beginners

Link building for Beginners

What is Link Building?

One of SEO?s fundamental activities is link building. This is the process of getting links from other websites to your website. But not all links are created equal, the aim is to get as many HIGH QUALITY links back to your site, not just a huge number of random or irrelevant links.

Why is link building important?

High quality links are something that search engines such as Google value highly when considering ranking factors, along with quality original content, and outstanding page structure.

Google not only looks at the number of links but the quality of relevant links back to your site. So if you have a landscaping business and you 10 articles published in the likes of House and Garden magazine online you will have better results than being published 100 on foreign random directory listings.

Types of links and how to get the good ones

In SEO link building has changed over the years. The site with the most links used to win, however the user experience didn?t always match up to the search query on search engines so they came up with a better way to give the user what they wanted..answers to their specific questions/ pain points.

These days Google is very sophisticated in the type of links it values and ranks higher than others – Here are a few types of links and how to get them.

Google My Business

If you want good Google results you should start with having a Google My Business listing. Start at the source.

Internal website links

Link between pages or blogs on your own website to help your user move around better and stay on your site longer. 

Links to Government websites

These sites have high authority but aren?t easy to get. Look into local government programs where you can offer courses, training or information about products and services.

Links to educational institutions

Best way to do this is allow guest posts from students that are studying in your industry and encourage the sharing links with their education community such as teachers and fellow students.

Links to non-profit organisations

Sponsor an event or a charity, donate money or time and get rewarded with a link from a local not for profit organisation. Feels good to give too.

Guest blogging links

Look for people that write about your business topic, they?re always looking for content?content is tiresome to produce so you?ll be doing them a favour. Create some great content and pitch it to the Blogger who owns the site. Do this often. Once you develop a relationship with some of these guys you will have an ongoing source of link options. Just ensure your blogs are GOOD! As always good content always prevails.

Traditional media links

Create a source relevant to your industry that journalists can draw from and quote. Look up sites like HARO where you can register for alerts on your chosen topics and get notifications when a reporter is looking to source info on that topic.

Links to sites that complement your industry.

If you are a florist link to gift baskets, If you are a mechanic partner with panel beaters, if you are a wedding planner partner with a celebrant. Return the favour for them. But remember to write a good piece of content for their readers, give them some good advice, something they will value. Value always wins hearts.

Social Media profile links and post links

Make sure your website is connected to all your active business social platforms. This is crucial and a very easy way to get links. Include any and all that you maintain. Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and so on.

Link all your blogs through your socials and get people coming to your site through those channels.

Reddit links

Post quality content to Reddit and link your site. Do this often and do it well.

Links from Local Directories

This is low hanging fruit but can be very effective. Look up top 100 Australian directories and start there.

Those are probably enough to get you started but being an owner of an SEO company in Brisbane, here are some things I would like you to remember.

  1. Quality over quantity. You want to have links from GOOD authoritative sites, NOT thousands of dodgy sites.
  2. Create good quality content. It?ll take longer but if humans read your content as well as Google you are onto a winner.
  3. Create links often, commitment to link building will make a difference to your SEO position on Google.
  4. Smile. It?s a lovely day in sunny Queensland.

Till next time.

Digitally Yours

Ala Pie

What is Google Search Console?

What is Google Search Console?

When you have a website, it is ideal to utilise as many programs and tools as you can to ensure your site is performing well. By doing this you are able to increase your traffic to your website, monitor your website and its effectiveness and understand your SEO position. One such application that is essential is Google Search Console.

The Google Search Console is a free tool that you can sign up for to help you monitor your website and how it is indexing (how well it is performing in Google searches).

What is Google Search Console?

Google Search Console helps you to monitor, maintain and troubleshoot your website and the content on it. It is a tool that can help you to understand Google and how it sees your website. You can then make changes to your website to improve how you are seen.

Google Search Console is able to help you to see how all your hard work is performing and whether you need to make changes to it. All the work that you have put into your SEO and your keywords will provide the results that are shown in the console, so you will know if you are on the right track with it or not.

Even if you are not signed up for Google Search Console, you can still be found in Google searches, so it you haven?t been signed up so far ? don?t stress too much, however using the platform can help you fast track Google finding and indexing your site.

What are the benefits?

There are many benefits to using Google Search Console for your website. It is a handy tool that is a must for anyone with a website. Some of the benefits of the console include:

  • Check and confirm that Google is able to find your website.
  • Troubleshoot issues with indexing and provide fixes for incorrect indexes.
  • Provide you with traffic reports so you can see how your website is being seen, which search terms are showing your website and how many click throughs you are getting.
  • Send you notifications when Google finds an issue with your website.
  • Receive details of websites that list your web link on their sites.

Who should use the console?

Anyone who has a website, should be using the Google Search Console. It does not matter if your website is 2 pages or 20 pages. Having access to the console will help you to understand all the hard work that your web team is putting into your SEO and keywords and how effective they are.

Even if you are novice when it comes to your website, by having access to this tool you will be able to learn more about SEO and how it works for your website.

How do I get it?

Signing up for the Search Console is quick and easy.

All you need to do is follow the link to the search console:

From here you are able to enter in your website details and your personal details.

Once you have linked the website and entered the required information you are able to start tracking your website and its performance.

SEO, keywords and analytics may all seem overwhelming and confusing at times. There is so much more to a website than just putting a few pictures and text up. But once you start to take advantage of the different tools available to help you ? it will become so much easier for you.

Take the time to understand the different tools and what they can do for you. Rather than spending countless hours looking at the computer screen with a blank face, learn how to make your website work for you.

And if you need help, reach out to us.

What is Google Analytics?

What is Google Analytics?

How many hours have you spent working on your website? Creating all the pages, adding in all the content and making it look appealing to your customers. Not to mention all the time you have spent in the back end of the website. Adding in your keywords, ensuring that you are boosting your SEO and getting the traffic you deserve to your website. When you put all this work into your website, it is only fair that you are able to see how it is helping you. A great way to track your website and how it is performing is through Google Analytics.

What is Google Analytics?

Google analytics is a service that you can sign up for to help you with tracking and analysing your website. It is a platform within the Google Marketing Suite and you can sign up very quickly and easily through your desktop or smart device. This is a FREE service.

Google Analytics has a number of different ways to track your website, the traffic you are receiving and information about those who are visiting your website.

Why do I need it?

The reason that I recommend that everybody has Google Analytics is because it helps you to identify how your website is working and if you are getting the traffic that you are aiming for.

By seeing all this information, you are able to make changes to your website where necessary. You can also tailor your content to the different types of people visiting and you can see where they are spending their time when they are on the website.

What can I see?

There are many different reports that you can run and information that you can see.

Just a few of the things you can track through the platform include:

  • The lengths of time people are on your website.
  • Where in the world your visitors are coming from.
  • The most popular times that people are looking at your site.
  • The conversions that you are making through the website.
  • Which pages are being visited and which are not.
  • Where the traffic is coming from.

You can run reports to show the various types of information on a daily, weekly and monthly basis. There are options to pick and choose the variants that you want so that if there is something in particular you would like to track, such as gender visiting your site ? you can do this.

Another benefit of using Google Analytics is that you can check where your visitors are coming from. Whether they are doing a search engine search for you or if they are coming from a link on your social media accounts. By being able to see this information it can help you to change up your keywords if necessary or change the content on your social media.

How does it help me?

By being able to see all of this important information you are able to provide a website that people want to see. You can tailor your content and your offering and make them more appealing to those who are visiting your website. It also helps you to see which of your pages are the bigger money makers and gives you an understanding into your potential customers.

When you spend thousands of dollars creating a website, not to mention the endless hours ? you want to know that it having a positive effect. By having Google Analytics connected to your website, you can see the positive effects of your efforts.

It is a good way to help you build confidence in your brand and your website, when you look at the results of it.

If you do not have Google Analytics linked up to your website yet ? stop what you are doing and go get started. It is a quick and easy process, that will provide benefits to you straight away.

What are you waiting for?

What is SEO? Why do I need it?

What is SEO? Why do I need it?

What is SEO? Why do I need it?

It used to be as easy as having a yellow pages ad, but as technology as changed and competition has grown fiercer, SEO (Search Engine Optimisation) has become a near necessity for business marketing.

Sure if you have a spare $50,000 you could run a successful radio campaign. Or perhaps place an ad in the paper, but the reality is, these days people are searching for products and services using Google, and if your business isn?t appearing at the top of those Google searches, then you are missing out on customers.

So what is SEO? And how exactly does it?s milkshake help bring all the boys to the yard?

What is SEO?

The first thing you need to understand is how search engines (okay just Google, the rest aren?t important), rank pages and decide which should appear at the top of the search.

To put it simply Google sends out its team of creepy crawlies ?spiders? or ?bots? to ?crawl? hundreds of millions of web pages and collect information such as page content and links to and from the page.

Once collected, the data is analysed by the search engine?s algorithms (these are like prewritten pieces of code that set rules upon the content) to determine the relevance of the page to the nominated keyword and compared to all the other pages that are also competing for that keyword. Yes it is a digital popularity contest.

It?s a bit like this. You say you have an ice cream stand. The bots go to the stall and determine whether you have a stall, ice cream, a sign that says ice cream, some literature about ice cream, and some pictures as proof that indeed there is ice cream at that location. Oh and that picture also needs to be named ?ice cream?. It is also important that you have more information, more images, more links and more ice cream than the business up the road which is also claiming to have ice cream.

So when a customer, hungry for a double choc chip cone, goes to Google in search of a tasty treat and types in ?ice cream?, Google uses this information to determine which page should come up first in the search.

Simple right?

How does SEO work?

Okay so you get how Google ranks and displays the pages, but how does Search Engine Optimisation actually work?

SEO works by putting the right information into your website allowing the spiders and bots to find you easily and determine that you have all the right data to rank for the keywords which are being searched.

SEO also performs the function of making your site user friendly so that the bots can tell Google it is a good site.

SEO builds links to and from your website, telling Google that it is credible (that is if the links are to and from other well ranked websites)

The way that all of this is done is by painstakingly changing the information within your website including

  • creating relevant names and titles of pages and page descriptions

  • adding keywords into web page content

  • changing the names and description of images, and

  • ensuring the webpage is clean and free from missing pages and URL errors.

Off page SEO works to add links across a variety of digital media channels including social media platforms and article submission sites that lead users back to your site.

Why do I need SEO?

Running a quality SEO campaign will result in having a bot friendly website which helps Google to rank your site highly.

Did you know that 90% of people searching for products and services do not even make it past the first page. No one is searching page 10, and I will bet a kidney that no one has ever searched page 1000.

Having a website which appears in the top 10 search listings under your relevant keywords will mean more customers to your website and more customers to your door.

In short, SEO will bring the boys to your yard whether you are selling milkshakes or ice cream, car parts or body parts (if you are selling body parts we will unfortunately be unable to do any work with you because that is illegal).

Why choose SEO over Google Adwords?

The difference between SEO and Google Adwords is that Adwords will place you at the top of the page almost immediately (the more money you spend the higher you will go), however once the campaign ends, your presence disappears immediately.

Search Engine Optimisation on the other hand will keep your site optimised month after month and the more work and content you put in, the higher your ranking will be. SEO is therefore a longer term solution.

How do I start?

There are plenty of DIY SEO plugins for websites that can get you started. A simple Google search of DIY SEO will give you the best ranked sites and plugins (isn?t that ironic).

The thing to remember is that good solid SEO takes time, research and consistency. If you have time to work on your site for hours on end then I absolutely encourage you to start today. If not?. Well I know of a few tried and tested outsourcing options..wink wink

Digitally Yours

Ala Pie