How to connect Google Analytics to your website

How to connect Google Analytics to your website

How to connect Google Analytics to your website

Knowing what is happening on your website is crucial. Do you know how many visits you had to your site last week? Or know how long people are staying on your website? Knowing these things can help you to better your services and provide people with what they want to see. A great way to track the different analytics of your website is by connecting Google Analytics to your website. By having Google Analytics connected to your website you can keep an eye on all the traffic visiting your site, where they are coming from, and what they are doing on your site. Even better, the set-up process is simple and easy. Check it out below.

 

Step One – Set up a Google Account

If you do not already have a Google account or Gmail email address, start by setting one up.

You can set one up here: https://accounts.google.com/signup/

Enter in all of your personal details and business details where required. Go through each of the set-up steps and once you are done, you now have a Google Account.

 

Step Two – Set up Google Analytics

Once you have a Google account, it is time to set up an analytics account. Whilst still logged into your Google account, go to the Google Analytics page: http://www.google.com/analytics/ and click on “Access Google Analytics”

You will be taken to a new page where you can select to set up an account.

You will then need to enter in all of the details for where you would like your analytics to work. Enter in all the requested information including your website link and the tracking time zone you would like.

Once this is all entered in you will need to click on the ‘get tracking ID’ button which will bring up an agreement that you need to accept before continuing.

Once you have accepted, you will be provided with a unique tracking ID that will be linked to your website.

 

Step Three – Connecting Google Analytics to your website

Once you have received your unique tracking ID, you are ready to get it all set up on your website. This is done by adding the ID into the coding of each page of your website. If you do not add it to each page, then you will not get the full analytics of the website and only the pages that you have added it to. In order to have it appear in all pages of your website, you can add the ID into the coding of the header or footer of the website. Make sure you add it at the end of the header or footer coding, but before it is closed off, otherwise you will get an error.

 

Step Four – Wait and Watch

Once you have set it all up and linked the tracking ID to the website, it will take up to 24 hours for it to start tracking your site properly. Remember that the tracking will always be one day behind so bear this in mind when checking your stats.

Collecting data from your website and being able to see what is going on with those visiting your site will help give you an edge on the competition. It will help you to tailor your services and your site to your target market. It can help you to increase sales and convert those who are watching and waiting to see what happens with your site.

Still unsure of Google Analytics and connecting it to your website? Why not get in touch? Let’s have a chat about what we can do to assist you and get you tracking your website visits.

 

Digitally Yours

Ala Pie

alamarketing.com.au

What is Google Analytics?

What is Google Analytics?

How many hours have you spent working on your website? Creating all the pages, adding in all the content and making it look appealing to your customers. Not to mention all the time you have spent in the back end of the website. Adding in your keywords, ensuring that you are boosting your SEO and getting the traffic you deserve to your website. When you put all this work into your website, it is only fair that you are able to see how it is helping you. A great way to track your website and how it is performing is through Google Analytics.

What is Google Analytics?

Google analytics is a service that you can sign up for to help you with tracking and analysing your website. It is a platform within the Google Marketing Suite and you can sign up very quickly and easily through your desktop or smart device. This is a FREE service.

Google Analytics has a number of different ways to track your website, the traffic you are receiving and information about those who are visiting your website.

Why do I need it?

The reason that I recommend that everybody has Google Analytics is because it helps you to identify how your website is working and if you are getting the traffic that you are aiming for.

By seeing all this information, you are able to make changes to your website where necessary. You can also tailor your content to the different types of people visiting and you can see where they are spending their time when they are on the website.

What can I see?

There are many different reports that you can run and information that you can see.

Just a few of the things you can track through the platform include:

  • The lengths of time people are on your website.
  • Where in the world your visitors are coming from.
  • The most popular times that people are looking at your site.
  • The conversions that you are making through the website.
  • Which pages are being visited and which are not.
  • Where the traffic is coming from.

You can run reports to show the various types of information on a daily, weekly and monthly basis. There are options to pick and choose the variants that you want so that if there is something in particular you would like to track, such as gender visiting your site – you can do this.

Another benefit of using Google Analytics is that you can check where your visitors are coming from. Whether they are doing a search engine search for you or if they are coming from a link on your social media accounts. By being able to see this information it can help you to change up your keywords if necessary or change the content on your social media.

How does it help me?

By being able to see all of this important information you are able to provide a website that people want to see. You can tailor your content and your offering and make them more appealing to those who are visiting your website. It also helps you to see which of your pages are the bigger money makers and gives you an understanding into your potential customers.

When you spend thousands of dollars creating a website, not to mention the endless hours – you want to know that it having a positive effect. By having Google Analytics connected to your website, you can see the positive effects of your efforts.

It is a good way to help you build confidence in your brand and your website, when you look at the results of it.

If you do not have Google Analytics linked up to your website yet – stop what you are doing and go get started. It is a quick and easy process, that will provide benefits to you straight away.

What are you waiting for?

Google Ads to Facebook Ads? Which is right for your Business?

Google Ads to Facebook Ads? Which is right for your Business?

Facebook Ads or Google Ads?

Which promotional road is right for your business – Facebook or Google? The short answer is BOTH, if you have a significant and adequate budget to reach your audience across both channels. However as most small businesses have reasonably modest ad spend budgets I want to examine the differences, contrasts and similarities of the platforms so that you have the power to make the right choice for your business.

Facebook VS Google

Are these guys rivals? They are certainly two of the most powerful tech companies in the world. They both hold us, and our information in the palm of their hand and we as a modern society are reliant on them for just about everything from communication, education, to directions, opinions, social connection and of course business.

So how do they differ?

Google has 90.46% of the search engine market share worldwide. So really I could just stop there. Google Ads is what is known as a Pay-Per-Click (PPC) platform. Advertisers select a series of relevant search terms (keywords and phrases) used by search users (your potential customers). When a user clicks on an ad, the advertiser is charged. With over 63,000 searches per second (yes second), it is no surprise that Google is an important tool for advertising products and services.

Facebook has the largest number of monthly users in the world and has become a pinnacle advertising platform. Facebook Ads are what is known as social promotion. Advertisers select targeted audiences based on their preferences and behaviour online.

Both are used to promote products and services online however where AdWords helps you find new customers, while Facebook helps new customers find you.

Let’s break down each of the platforms.

Google Ads Advantages

With 3.5 billion searches daily, Google offers advertisers access to the biggest potential audience in the world, even a small piece can bring thousands of users who are actively looking for your type of goods and services to your door.

I’ve heard it being said that Google displays the ads of those with the largest advertising budget first. This is a myth as Google focuses on how relevant the ads is to the audience, not how much you’re spending.

The more relevant the ad is to the user, the more likely the ad is to be successful, if the user has a positive experience, they will keep using Google to search and Google will keep making money from advertising. Because Google is a business, and relevance is good business practise, they will keep serving up high quality and relevant ads. It also means if YOUR ads are awesome, you won’t have to bid as much for them as those that create what Google considers to be poor quality…Beware the dreaded “For all your (insert industry here) needs” ad copy.

Certain keywords and phrases on Google vary in price significantly, this is noticeable in industries with high competition such as Financial Services and Law. However the bid prices are still displayed according to the quality and relevance of the ad, even if the overall ads are higher cost.

For a detailed account of how Google Ads work, have a read of this blog. https://www.wordstream.com/articles/what-is-google-adwords

For the most part, Google Ads are text based. However advertisers can also take advantage and make ads ‘sexier’ and more appealing to users by using an extensive number of features such as reviews, site links, location targeting, shopping ads, feature banner ads, and many more. All services and industries are catered for so your business will be able to take advantage of these features to best showcase what you’re offering.

Facebook Ads Advantages

Facebook has no rival when it comes to the its colossal audience in the social media world. However its true advantage is the ability to target audience members so precisely that users virtually are served ads daily that they have been prequalify to want.

Have you ever been in the market for a new adult size baby romper and found that every ad on Facebook seems to be for adult baby dress ups (neither have I…but you get the point, and also each to their own). Facebook advertisers are able to track your activity online and put you into relevant target groups based on advertiser target preferences. If advertisers do their job properly, your ads will be served to those who are interested in your goods and services thus giving you quality leads in exchange for your ad spend.

Have you ever heard of ‘lookalike audiences’ – they’re pretty awesome. Advertisers can upload their customer database information to Facebook which then applies filters its own data which they get from third-party data brokers to match users whose information the advertiser uploads. Scared yet? This creates a look alike audience which allows advertisers to increase their potential customer base by advertising to new customers who have similar consumer behaviour and interests as their existing customers. Just remember …they’re watching you.

Facebook offers advertisers a huge range of ad formats; text based, visual, video, shopping display and many many more. The tracking is incredibly detailed and allows advertisers to change direction at anytime to enhance their campaigns. In other words it’s not like placing a press ad and hoping for the best. Thanks to Facebook there is no more yelling into open spaces hoping someone will hear you and actually be interested. If it isn’t working today, change it tomorrow.

 

HOT TIP FOR NEW PLAYERS:

If you’re looking to buy something say, a handmade lampshade for your Covid-19 office, type it into Google, click on two websites that come up, and search around for 3-5 seconds. Next time you are on Facebook you’ll have a plethora of handmade lampshade sellers to choose from. Saves you having to search through pages of small unknown, (sometimes offensive-to-a-web-designers-eye style) websites. That’s how I like to use Google and Facebook in combination to seek out some hard to find goodies. But it works for anything – houses, cars, fertility doctors. Give it a try.

 

The best part about Facebook Ads, is that it will show you your ROI before you’ve spent a cent. Based on your targeting and desired budget, Facebook will show you how many potential customers are in your chosen audience and how many engagements it expects you will receive. Brilliant eh?

So which one is right for you?

I am sorry to say that there is no clear cut answer. Truth be told if you can afford to do both well do both. If not, choose one and do it well. It really depends on the business, the location, the desired product or service being offered, the budget, the time of year and many more factors.

Here are some examples of businesses and advertising solutions:

Electrician looking for local residential clients all year round

This is a service that people only seek when they need it. It is a essential service but not a desired purchase. Using Google Adwords is a good choice because people will seek these services and click on his ads only with genuine interest, meaning he will only pay for genuine local leads.

Jewellery e-commerce seller with midrange price point jewellery around Mothers Day, Australia-wide audience

A luxury non-essential purchase. It is less likely that potential buyers will Google search for this type of product. If they do, this independent small business is unlikely to break through the noise of big companies such as Michael Hill Jeweller and Pandora. A Facebook ad campaign targeting people who have researched or purchased similar products online is a great strategy for this business. They can display beautiful visuals of their products as well as videos of happy mothers receiving their pieces.

While these are simple examples, they may shed some light on how to make a determination.

Whatever you decide is right for your business I urge you to do your research, take some online courses and get it right to avoid spending unnecessary money and ultimately determine that Google and Facebook Ads don’t work – because they do. If you plan to engage a professional do your due diligence and make sure they know what they’re doing and talking about. The return on investment you get by working with a true professional is well worth the spend. After all it is about the success of a business you have worked hard to create, it deserves to be nurtured.

Good luck. May the power of digital advertising be with you.

Digitally yours, Ala