How to set up a Facebook Business Manager Account

How to set up a Facebook Business Manager Account

How to set up a Facebook Business Manager Account

Facebook is the leading social media platform and businesses are taking advantage of this. Do you have a business page for your Facebook? It is a great way to showcase your business, get seen by thousands of people and have others recommend you to their family and friends. Although you do not require a Facebook Business Manager account to have a Facebook page for your business – it is highly recommended.

What is Facebook Business Manager?

Facebook advertise their Business Manager as “A one-stop shop to manage business tools, business assets and employee access to these assets”

It is essentially a place to manage all of your businesses’ Facebook details including content creating and scheduling, marketing, and advertising across Facebook and Instagram. It is a secure interface meaning you can control the access that your employees have and any limitations or permissions you would like to enact.

It helps keep your personal and business Facebook accounts separate and allows your employees or third-party contractors to only have access to the business account with no ownership.

Another great benefit of having business manager set up is that all your advertising and analytics of your paid ads are all in one easy to read space.

 

How do I set up a Facebook Business Manager Account?

There are a couple of easy steps to set up a business manager account. The process is quick and simple and you will be all set up in no time. You do need a personal Facebook in order to complete the setup, so if you don’t have one – that is where you need to start.

Step One: The first step is to create a business manager account. You can do this by following this link: business.Facebook.com

Step Two: Go through each step of the process and enter all of your business details including the name and contact details.

Step Three: Once you have created the account, it is time to link your Facebook business page. When you are on the business manager dashboard there will be the option to ‘Add Page’. You can either opt to add an existing page if you have already created one or you can officially create your Facebook business page in this step. If you have more than one business page, you can add them all in during this step.

Simply start typing the name of your business page and select the correct one when it pops up. You need to be an admin of the page to complete this step, otherwise, you need to request permission from the owner of the page.

Step Four: Once you have added your business page to the manager, you can now connect your ad account. Following the same steps as adding a page, you can add an existing ad account or create a new one.

Step Five: If you have employees that assist you with managing your social media, you can add them to the account and set the permissions that you would like them to have. From the Business Manager dashboard, click on ‘Add People”. Enter their email address into the pop-up box and then send the request to them. You can select the type of permissions that they can have and what they can access at this point.

 

Facebook Business Manager is a game-changer for your social media. It keeps everything neat and tidy in one place and makes your content marketing more efficient and effective.

If you do not yet have a Facebook Business Manager account set up – what is stopping you?

 

Digitally Yours

Ala Pie

alamarketing.com.au

How to connect a Facebook Pixel to your website

How to connect a Facebook Pixel to your website

How to connect a FaceBook Pixel to your website

Creating an engaging and efficient website is only one part of running a successful online business. Once you have a website created, you want to ensure that you are getting the traffic across to your site. But how do you know if there is traffic coming to your website? Where is it coming from? Tracking your traffic and analytics is important as it helps you to edit your website and make changes to increase visits and views to the site. One way to track these analytics is through the Facebook pixel, which can be set up through your Facebook account.

 

What is a Facebook Pixel?

The Facebook pixel is an analytics tool that helps you to measure your advertising and the effectiveness of it. It helps you to understand the different actions people are taking on your website.  With this information, you can then make changes if there is something that might help them to convert to sales.

The Pixel works by assisting you with your ads and how they are created and targeted. It can help you to make sure the ads are shown to the right people through direct targeting, set up automatic bidding to help increase sales and help you to measure the responses to your ads.

 

How do I set up the Facebook Pixel?

Setting up the Facebook Pixel is simple through your Facebook account.

  1. Go to the Facebook Events Manager.
  2. Click “Connect Data Sources” and select “Web”.
  3. Select “Facebook Pixel” and click “Connect”.
  4. Add your “Pixel Name”.
  5. Enter the link to your website and check for easy setup options.
  6. Click “Continue”.

You have now set up your Facebook Pixel and it is time to connect it to your website.

 

How do I connect a Facebook Pixel to my website?

Adding the Facebook Pixel to your website requires you to edit the coding on your website. If this is not something you are comfortable with, then it is a good idea to get someone who is knowledgeable to assist. There are two options when it comes to entering the Pixel on your website.

You can manually add the coding to the website. In the Events Manager, you will find the pixel base code. This needs to be added into the header of your website, at the bottom just before the closing tag of the header.

You can also set up the pixel on your website by using the ‘partner integration’ screen. This set up is available for website platforms that have partnered with Facebook in order to provide an easy setup option.

Once you are in the Events Manager, click on continue pixel set up and then select use partner. From this list, select the platform you are using and then follow the simple sets to complete your set up.

If you are using someone else to maintain your website, you can also request a copy of the instructions directly from the Events Manager to go to yourself or them via email so that they can update the coding for you.

 

What are Events and how do I set them up?

The events are the different things that you would like to track through your website. This could include the number of people visiting certain pages, abandoned carts, and much more. Once you have the pixel set up complete, you can start creating the events that you would like to track. This can be done either by entering the code or using the Event Set Up tool.

The analytics of your website will help you to make sure that you are engaging with the right people, help you to understand what is stopping them from committing to sales and where you might be going wrong.

If you need any help with setting up a Facebook pixel and connecting it to your website – reach out. I would love to help.

 

Digitally Yours

Ala Pie

alamarketing.com.au

Google Ads to Facebook Ads? Which is right for your Business?

Google Ads to Facebook Ads? Which is right for your Business?

Facebook Ads or Google Ads?

Which promotional road is right for your business – Facebook or Google? The short answer is BOTH, if you have a significant and adequate budget to reach your audience across both channels. However as most small businesses have reasonably modest ad spend budgets I want to examine the differences, contrasts and similarities of the platforms so that you have the power to make the right choice for your business.

Facebook VS Google

Are these guys rivals? They are certainly two of the most powerful tech companies in the world. They both hold us, and our information in the palm of their hand and we as a modern society are reliant on them for just about everything from communication, education, to directions, opinions, social connection and of course business.

So how do they differ?

Google has 90.46% of the search engine market share worldwide. So really I could just stop there. Google Ads is what is known as a Pay-Per-Click (PPC) platform. Advertisers select a series of relevant search terms (keywords and phrases) used by search users (your potential customers). When a user clicks on an ad, the advertiser is charged. With over 63,000 searches per second (yes second), it is no surprise that Google is an important tool for advertising products and services.

Facebook has the largest number of monthly users in the world and has become a pinnacle advertising platform. Facebook Ads are what is known as social promotion. Advertisers select targeted audiences based on their preferences and behaviour online.

Both are used to promote products and services online however where AdWords helps you find new customers, while Facebook helps new customers find you.

Let’s break down each of the platforms.

Google Ads Advantages

With 3.5 billion searches daily, Google offers advertisers access to the biggest potential audience in the world, even a small piece can bring thousands of users who are actively looking for your type of goods and services to your door.

I’ve heard it being said that Google displays the ads of those with the largest advertising budget first. This is a myth as Google focuses on how relevant the ads is to the audience, not how much you’re spending.

The more relevant the ad is to the user, the more likely the ad is to be successful, if the user has a positive experience, they will keep using Google to search and Google will keep making money from advertising. Because Google is a business, and relevance is good business practise, they will keep serving up high quality and relevant ads. It also means if YOUR ads are awesome, you won’t have to bid as much for them as those that create what Google considers to be poor quality…Beware the dreaded “For all your (insert industry here) needs” ad copy.

Certain keywords and phrases on Google vary in price significantly, this is noticeable in industries with high competition such as Financial Services and Law. However the bid prices are still displayed according to the quality and relevance of the ad, even if the overall ads are higher cost.

For a detailed account of how Google Ads work, have a read of this blog. https://www.wordstream.com/articles/what-is-google-adwords

For the most part, Google Ads are text based. However advertisers can also take advantage and make ads ‘sexier’ and more appealing to users by using an extensive number of features such as reviews, site links, location targeting, shopping ads, feature banner ads, and many more. All services and industries are catered for so your business will be able to take advantage of these features to best showcase what you’re offering.

Facebook Ads Advantages

Facebook has no rival when it comes to the its colossal audience in the social media world. However its true advantage is the ability to target audience members so precisely that users virtually are served ads daily that they have been prequalify to want.

Have you ever been in the market for a new adult size baby romper and found that every ad on Facebook seems to be for adult baby dress ups (neither have I…but you get the point, and also each to their own). Facebook advertisers are able to track your activity online and put you into relevant target groups based on advertiser target preferences. If advertisers do their job properly, your ads will be served to those who are interested in your goods and services thus giving you quality leads in exchange for your ad spend.

Have you ever heard of ‘lookalike audiences’ – they’re pretty awesome. Advertisers can upload their customer database information to Facebook which then applies filters its own data which they get from third-party data brokers to match users whose information the advertiser uploads. Scared yet? This creates a look alike audience which allows advertisers to increase their potential customer base by advertising to new customers who have similar consumer behaviour and interests as their existing customers. Just remember …they’re watching you.

Facebook offers advertisers a huge range of ad formats; text based, visual, video, shopping display and many many more. The tracking is incredibly detailed and allows advertisers to change direction at anytime to enhance their campaigns. In other words it’s not like placing a press ad and hoping for the best. Thanks to Facebook there is no more yelling into open spaces hoping someone will hear you and actually be interested. If it isn’t working today, change it tomorrow.

 

HOT TIP FOR NEW PLAYERS:

If you’re looking to buy something say, a handmade lampshade for your Covid-19 office, type it into Google, click on two websites that come up, and search around for 3-5 seconds. Next time you are on Facebook you’ll have a plethora of handmade lampshade sellers to choose from. Saves you having to search through pages of small unknown, (sometimes offensive-to-a-web-designers-eye style) websites. That’s how I like to use Google and Facebook in combination to seek out some hard to find goodies. But it works for anything – houses, cars, fertility doctors. Give it a try.

 

The best part about Facebook Ads, is that it will show you your ROI before you’ve spent a cent. Based on your targeting and desired budget, Facebook will show you how many potential customers are in your chosen audience and how many engagements it expects you will receive. Brilliant eh?

So which one is right for you?

I am sorry to say that there is no clear cut answer. Truth be told if you can afford to do both well do both. If not, choose one and do it well. It really depends on the business, the location, the desired product or service being offered, the budget, the time of year and many more factors.

Here are some examples of businesses and advertising solutions:

Electrician looking for local residential clients all year round

This is a service that people only seek when they need it. It is a essential service but not a desired purchase. Using Google Adwords is a good choice because people will seek these services and click on his ads only with genuine interest, meaning he will only pay for genuine local leads.

Jewellery e-commerce seller with midrange price point jewellery around Mothers Day, Australia-wide audience

A luxury non-essential purchase. It is less likely that potential buyers will Google search for this type of product. If they do, this independent small business is unlikely to break through the noise of big companies such as Michael Hill Jeweller and Pandora. A Facebook ad campaign targeting people who have researched or purchased similar products online is a great strategy for this business. They can display beautiful visuals of their products as well as videos of happy mothers receiving their pieces.

While these are simple examples, they may shed some light on how to make a determination.

Whatever you decide is right for your business I urge you to do your research, take some online courses and get it right to avoid spending unnecessary money and ultimately determine that Google and Facebook Ads don’t work – because they do. If you plan to engage a professional do your due diligence and make sure they know what they’re doing and talking about. The return on investment you get by working with a true professional is well worth the spend. After all it is about the success of a business you have worked hard to create, it deserves to be nurtured.

Good luck. May the power of digital advertising be with you.

Digitally yours, Ala