How to set up a Facebook Business Manager Account
Facebook is the leading social media platform and businesses are taking advantage of this. Do you have a business page for your Facebook? It is a great way to showcase your business, get seen by thousands of people and have others recommend you to their family and friends. Although you do not require a Facebook Business Manager account to have a Facebook page for your business – it is highly recommended.
What is Facebook Business Manager?
Facebook advertise their Business Manager as “A one-stop shop to manage business tools, business assets and employee access to these assets”
It is essentially a place to manage all of your businesses’ Facebook details including content creating and scheduling, marketing, and advertising across Facebook and Instagram. It is a secure interface meaning you can control the access that your employees have and any limitations or permissions you would like to enact.
It helps keep your personal and business Facebook accounts separate and allows your employees or third-party contractors to only have access to the business account with no ownership.
Another great benefit of having business manager set up is that all your advertising and analytics of your paid ads are all in one easy to read space.
How do I set up a Facebook Business Manager Account?
There are a couple of easy steps to set up a business manager account. The process is quick and simple and you will be all set up in no time. You do need a personal Facebook in order to complete the setup, so if you don’t have one – that is where you need to start.
Step One: The first step is to create a business manager account. You can do this by following this link: business.Facebook.com
Step Two: Go through each step of the process and enter all of your business details including the name and contact details.
Step Three: Once you have created the account, it is time to link your Facebook business page. When you are on the business manager dashboard there will be the option to ‘Add Page’. You can either opt to add an existing page if you have already created one or you can officially create your Facebook business page in this step. If you have more than one business page, you can add them all in during this step.
Simply start typing the name of your business page and select the correct one when it pops up. You need to be an admin of the page to complete this step, otherwise, you need to request permission from the owner of the page.
Step Four: Once you have added your business page to the manager, you can now connect your ad account. Following the same steps as adding a page, you can add an existing ad account or create a new one.
Step Five: If you have employees that assist you with managing your social media, you can add them to the account and set the permissions that you would like them to have. From the Business Manager dashboard, click on ‘Add People”. Enter their email address into the pop-up box and then send the request to them. You can select the type of permissions that they can have and what they can access at this point.
Facebook Business Manager is a game-changer for your social media. It keeps everything neat and tidy in one place and makes your content marketing more efficient and effective.
If you do not yet have a Facebook Business Manager account set up – what is stopping you?