How to Set up a Google My Business Profile

How to Set up a Google My Business Profile

If you are a business and are wanting to appear in Google searches, locally or otherwise, you need to set up a Google My Business profile.

What is Google My Business?

Google my Business is Googles Business Directory. Small business and Not for Profits can use the directory to promote their business and showcase business info and activities such as location, products and services, opening times, menus, events, images, reviews and much more.

If you consistently update information and ask your customers for reviews Google will reward you with a spot on its local Map Pack. And once you appear there when the user types in your local product or service, it is going to start raining clicks!

Benefits of Google My Business

Google My Business can help you to attract, engage, and convert customers. With Google My Business profile that is up to date and verified, you can:

  • Receive phone calls, messaging, reviews from customers
  • See how customers interact and connect with your business
  • Feature services, products, and other business info on Google

How do I set up a Google My Business profile you may ask. Easy-Peasy! Here are the steps to follow.

  1. Visit https://www.google.com.au/business/sign-up/index.html
  2. If you have an Google account already, which you are happy to use to manage your Google My business ? login
  3. If you go not have a Google account, follow the prompts to create one. It?s FREE
  4. Once you?re in enter your business details such as your Business name, Business Address, your business tpe ? shopfront or service (you can select that you visit people in their locations and hide your home address if you work from home and do not see people there)
  5. Select your business category, don?t be vague put down exactly what your business offers
  6. Add phone number, email  and website address. If you do not have a website link to a Facebook profile and then call A la Marketing and we will build you a website.
  7. Verify your listing. You will most likely be given ONLY the option to have a postcard sent to your address. This may take a few weeks to arrive. Once it does open it to reveal the code inside, log back into Google My Business and select Verify and enter the code.
  8. Complete populating all your business information inclusing adding images and articles. Once your business is verified all of these things will be available to your audience.

Tips.

  • Maintain your profile.
  • Ask for reviews, answer all reviews, even the bad ones.
  • Ensure you post images and articles often.
  • If you hours of operation change, update your profile. You can add special holiday hours for any short term changes.

For information on other important online tools visits the following blogs

How to set up Facebook Business Manager

How to set up a Mailchimp account

What is Google Search Console?

Later.com – Why it?s the best social media scheduling tool

Branding. What is it and why is it important?

Branding. What is it and why is it important?

BRANDING YOUR BUSINESS IS CRITICAL

Why is branding important? A brand is your business identity. It legitimises you and gives your business a look and feel. It sets a tone and a direction for your business. Most importantly it creates a visual and non visual persona that allows your customers to become familiar with. Using consistency, building brand trust, and then brand lust. And once you have brand lust, you?ve made it because everyone wants what your brand offers.

Brand lust is an important player here, and for those of you who aren?t familiar think about how companies like Coca Cola, Gucci, Billabong, Topdeck, BMW, or KFC advertise their products. Rarely do you see them going over any features or benefits of their products or services, they simply make you want the feeling their brand represents and the experience they are making look so fun, fancy free and quite frankly irresistible.

But brand is so much more than a cool logo. It is the tone of voice, the colours, the price, the packaging the product comes in. It is the font that you use on the packaging.

The advertising itself should speak to the desires of the target audience.

Depending on your product or service here are some questions to ask yourself when creating your brand overview.

For the sake of a practical example lets say I am selling organic fruit icy poles in wholefood style stores.

YOUR TARGET AUDIENCE

How old are they? What are they into? What do they eat? Where do they party? What clothes do they wear? What do they desire? What are the lacking in their lives? How can your brand fit with them to fulfil that need or desire?

My target audience are young health conscious people aged 18-30. Possibly vegetarian, fruitaian or vegan. They are environmentally conscious. Love the outdoors, love animals and love the wunderlust lifestyle. They?re middle class, but do not strive for an upper-class lifestyle. They lack choice of healthy summertime icecream options.

 

COLOUR SCHEME and TYPOGRAPHY

Most likely a bright, happy, outdoors sunshine based colour scheme will appeal in this example. I want to represent fun, friends, exploration, vibrance.

 

I want to exude fun, health and a childlike playfulness.

The font should be modern, beautiful, simple and non standard. I want to fill the brand with loads of colour and contrast it with a simple modern typeface.

 

LANGUAGE & TONE OF VOICE

I want to use words that speak to the adventure and the freedom of my audience. I want them to come of a word journey that says I am healthy, I am free I am happy and its all thanks to this colourful organic icy pole in my hand.

PACKAGING

They?re environmentally conscious so natural recycled or biodegradable packaging is vital.

It should be minimal, colourful and make the product itself look like fun a paper bag.

 

PRICING

The same crowd that is happy to buy $25 avo on toast (remember Tim Gurner) fit into this category of people so they won?t hesitate to drop $6 on a single icy pole knowing it is made of organic fruit. Do your research and see what the competition charges. Also look into what it costs to make the product and packaging and any other associated costs including distribution and marketing. Then look at how much money you want to make in your first year and divide the two by one another. This will tell you have many unit you need to sell to achieve your financial goal above your expenses.

EXAMPLE

DESIRED PROFIT $50,000
COST TO MAKE ONE ICY POLE, PACKAGE IT DISTRIBUTE AND MARKET IT $3.5
$50,000/$3.5 = 14,285 to break even
So if your product was $6 you would need to sell 34,285 to make $50,000

(okay this is a REALLY bad business idea? do not run this business if you want to get rich..but you get the picture)

PRODUCT PLACEMENT

Where is your product and service going to be available?

My icy poles will be in all organic stores across Australia. I have purposely targeted organic stores because it fits with my brand. I want to have my own fridge which will look like an old school icecream stand and for promotional days I will have a staff member dress like a 1950?s icecream (wo)man and give samples.

So there you have it. Brand 101 complete. Now go forth and create something amazing.

Creatively yours, Ala