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How to connect a Facebook Pixel to your website

How to connect a Facebook Pixel to your website

How to connect a FaceBook Pixel to your website

Creating an engaging and efficient website is only one part of running a successful online business. Once you have a website created, you want to ensure that you are getting the traffic across to your site. But how do you know if there is traffic coming to your website? Where is it coming from? Tracking your traffic and analytics is important as it helps you to edit your website and make changes to increase visits and views to the site. One way to track these analytics is through the Facebook pixel, which can be set up through your Facebook account.

 

What is a Facebook Pixel?

The Facebook pixel is an analytics tool that helps you to measure your advertising and the effectiveness of it. It helps you to understand the different actions people are taking on your website.  With this information, you can then make changes if there is something that might help them to convert to sales.

The Pixel works by assisting you with your ads and how they are created and targeted. It can help you to make sure the ads are shown to the right people through direct targeting, set up automatic bidding to help increase sales and help you to measure the responses to your ads.

 

How do I set up the Facebook Pixel?

Setting up the Facebook Pixel is simple through your Facebook account.

  1. Go to the Facebook Events Manager.
  2. Click “Connect Data Sources” and select “Web”.
  3. Select “Facebook Pixel” and click “Connect”.
  4. Add your “Pixel Name”.
  5. Enter the link to your website and check for easy setup options.
  6. Click “Continue”.

You have now set up your Facebook Pixel and it is time to connect it to your website.

 

How do I connect a Facebook Pixel to my website?

Adding the Facebook Pixel to your website requires you to edit the coding on your website. If this is not something you are comfortable with, then it is a good idea to get someone who is knowledgeable to assist. There are two options when it comes to entering the Pixel on your website.

You can manually add the coding to the website. In the Events Manager, you will find the pixel base code. This needs to be added into the header of your website, at the bottom just before the closing tag of the header.

You can also set up the pixel on your website by using the ‘partner integration’ screen. This set up is available for website platforms that have partnered with Facebook in order to provide an easy setup option.

Once you are in the Events Manager, click on continue pixel set up and then select use partner. From this list, select the platform you are using and then follow the simple sets to complete your set up.

If you are using someone else to maintain your website, you can also request a copy of the instructions directly from the Events Manager to go to yourself or them via email so that they can update the coding for you.

 

What are Events and how do I set them up?

The events are the different things that you would like to track through your website. This could include the number of people visiting certain pages, abandoned carts, and much more. Once you have the pixel set up complete, you can start creating the events that you would like to track. This can be done either by entering the code or using the Event Set Up tool.

The analytics of your website will help you to make sure that you are engaging with the right people, help you to understand what is stopping them from committing to sales and where you might be going wrong.

If you need any help with setting up a Facebook pixel and connecting it to your website – reach out. I would love to help.

 

Digitally Yours

Ala Pie

alamarketing.com.au

What is Google Analytics?

What is Google Analytics?

How many hours have you spent working on your website? Creating all the pages, adding in all the content and making it look appealing to your customers. Not to mention all the time you have spent in the back end of the website. Adding in your keywords, ensuring that you are boosting your SEO and getting the traffic you deserve to your website. When you put all this work into your website, it is only fair that you are able to see how it is helping you. A great way to track your website and how it is performing is through Google Analytics.

What is Google Analytics?

Google analytics is a service that you can sign up for to help you with tracking and analysing your website. It is a platform within the Google Marketing Suite and you can sign up very quickly and easily through your desktop or smart device. This is a FREE service.

Google Analytics has a number of different ways to track your website, the traffic you are receiving and information about those who are visiting your website.

Why do I need it?

The reason that I recommend that everybody has Google Analytics is because it helps you to identify how your website is working and if you are getting the traffic that you are aiming for.

By seeing all this information, you are able to make changes to your website where necessary. You can also tailor your content to the different types of people visiting and you can see where they are spending their time when they are on the website.

What can I see?

There are many different reports that you can run and information that you can see.

Just a few of the things you can track through the platform include:

  • The lengths of time people are on your website.
  • Where in the world your visitors are coming from.
  • The most popular times that people are looking at your site.
  • The conversions that you are making through the website.
  • Which pages are being visited and which are not.
  • Where the traffic is coming from.

You can run reports to show the various types of information on a daily, weekly and monthly basis. There are options to pick and choose the variants that you want so that if there is something in particular you would like to track, such as gender visiting your site – you can do this.

Another benefit of using Google Analytics is that you can check where your visitors are coming from. Whether they are doing a search engine search for you or if they are coming from a link on your social media accounts. By being able to see this information it can help you to change up your keywords if necessary or change the content on your social media.

How does it help me?

By being able to see all of this important information you are able to provide a website that people want to see. You can tailor your content and your offering and make them more appealing to those who are visiting your website. It also helps you to see which of your pages are the bigger money makers and gives you an understanding into your potential customers.

When you spend thousands of dollars creating a website, not to mention the endless hours – you want to know that it having a positive effect. By having Google Analytics connected to your website, you can see the positive effects of your efforts.

It is a good way to help you build confidence in your brand and your website, when you look at the results of it.

If you do not have Google Analytics linked up to your website yet – stop what you are doing and go get started. It is a quick and easy process, that will provide benefits to you straight away.

What are you waiting for?

Google Ads to Facebook Ads? Which is right for your Business?

Google Ads to Facebook Ads? Which is right for your Business?

Facebook Ads or Google Ads?

Which promotional road is right for your business – Facebook or Google? The short answer is BOTH, if you have a significant and adequate budget to reach your audience across both channels. However as most small businesses have reasonably modest ad spend budgets I want to examine the differences, contrasts and similarities of the platforms so that you have the power to make the right choice for your business.

Facebook VS Google

Are these guys rivals? They are certainly two of the most powerful tech companies in the world. They both hold us, and our information in the palm of their hand and we as a modern society are reliant on them for just about everything from communication, education, to directions, opinions, social connection and of course business.

So how do they differ?

Google has 90.46% of the search engine market share worldwide. So really I could just stop there. Google Ads is what is known as a Pay-Per-Click (PPC) platform. Advertisers select a series of relevant search terms (keywords and phrases) used by search users (your potential customers). When a user clicks on an ad, the advertiser is charged. With over 63,000 searches per second (yes second), it is no surprise that Google is an important tool for advertising products and services.

Facebook has the largest number of monthly users in the world and has become a pinnacle advertising platform. Facebook Ads are what is known as social promotion. Advertisers select targeted audiences based on their preferences and behaviour online.

Both are used to promote products and services online however where AdWords helps you find new customers, while Facebook helps new customers find you.

Let’s break down each of the platforms.

Google Ads Advantages

With 3.5 billion searches daily, Google offers advertisers access to the biggest potential audience in the world, even a small piece can bring thousands of users who are actively looking for your type of goods and services to your door.

I’ve heard it being said that Google displays the ads of those with the largest advertising budget first. This is a myth as Google focuses on how relevant the ads is to the audience, not how much you’re spending.

The more relevant the ad is to the user, the more likely the ad is to be successful, if the user has a positive experience, they will keep using Google to search and Google will keep making money from advertising. Because Google is a business, and relevance is good business practise, they will keep serving up high quality and relevant ads. It also means if YOUR ads are awesome, you won’t have to bid as much for them as those that create what Google considers to be poor quality…Beware the dreaded “For all your (insert industry here) needs” ad copy.

Certain keywords and phrases on Google vary in price significantly, this is noticeable in industries with high competition such as Financial Services and Law. However the bid prices are still displayed according to the quality and relevance of the ad, even if the overall ads are higher cost.

For a detailed account of how Google Ads work, have a read of this blog. https://www.wordstream.com/articles/what-is-google-adwords

For the most part, Google Ads are text based. However advertisers can also take advantage and make ads ‘sexier’ and more appealing to users by using an extensive number of features such as reviews, site links, location targeting, shopping ads, feature banner ads, and many more. All services and industries are catered for so your business will be able to take advantage of these features to best showcase what you’re offering.

Facebook Ads Advantages

Facebook has no rival when it comes to the its colossal audience in the social media world. However its true advantage is the ability to target audience members so precisely that users virtually are served ads daily that they have been prequalify to want.

Have you ever been in the market for a new adult size baby romper and found that every ad on Facebook seems to be for adult baby dress ups (neither have I…but you get the point, and also each to their own). Facebook advertisers are able to track your activity online and put you into relevant target groups based on advertiser target preferences. If advertisers do their job properly, your ads will be served to those who are interested in your goods and services thus giving you quality leads in exchange for your ad spend.

Have you ever heard of ‘lookalike audiences’ – they’re pretty awesome. Advertisers can upload their customer database information to Facebook which then applies filters its own data which they get from third-party data brokers to match users whose information the advertiser uploads. Scared yet? This creates a look alike audience which allows advertisers to increase their potential customer base by advertising to new customers who have similar consumer behaviour and interests as their existing customers. Just remember …they’re watching you.

Facebook offers advertisers a huge range of ad formats; text based, visual, video, shopping display and many many more. The tracking is incredibly detailed and allows advertisers to change direction at anytime to enhance their campaigns. In other words it’s not like placing a press ad and hoping for the best. Thanks to Facebook there is no more yelling into open spaces hoping someone will hear you and actually be interested. If it isn’t working today, change it tomorrow.

 

HOT TIP FOR NEW PLAYERS:

If you’re looking to buy something say, a handmade lampshade for your Covid-19 office, type it into Google, click on two websites that come up, and search around for 3-5 seconds. Next time you are on Facebook you’ll have a plethora of handmade lampshade sellers to choose from. Saves you having to search through pages of small unknown, (sometimes offensive-to-a-web-designers-eye style) websites. That’s how I like to use Google and Facebook in combination to seek out some hard to find goodies. But it works for anything – houses, cars, fertility doctors. Give it a try.

 

The best part about Facebook Ads, is that it will show you your ROI before you’ve spent a cent. Based on your targeting and desired budget, Facebook will show you how many potential customers are in your chosen audience and how many engagements it expects you will receive. Brilliant eh?

So which one is right for you?

I am sorry to say that there is no clear cut answer. Truth be told if you can afford to do both well do both. If not, choose one and do it well. It really depends on the business, the location, the desired product or service being offered, the budget, the time of year and many more factors.

Here are some examples of businesses and advertising solutions:

Electrician looking for local residential clients all year round

This is a service that people only seek when they need it. It is a essential service but not a desired purchase. Using Google Adwords is a good choice because people will seek these services and click on his ads only with genuine interest, meaning he will only pay for genuine local leads.

Jewellery e-commerce seller with midrange price point jewellery around Mothers Day, Australia-wide audience

A luxury non-essential purchase. It is less likely that potential buyers will Google search for this type of product. If they do, this independent small business is unlikely to break through the noise of big companies such as Michael Hill Jeweller and Pandora. A Facebook ad campaign targeting people who have researched or purchased similar products online is a great strategy for this business. They can display beautiful visuals of their products as well as videos of happy mothers receiving their pieces.

While these are simple examples, they may shed some light on how to make a determination.

Whatever you decide is right for your business I urge you to do your research, take some online courses and get it right to avoid spending unnecessary money and ultimately determine that Google and Facebook Ads don’t work – because they do. If you plan to engage a professional do your due diligence and make sure they know what they’re doing and talking about. The return on investment you get by working with a true professional is well worth the spend. After all it is about the success of a business you have worked hard to create, it deserves to be nurtured.

Good luck. May the power of digital advertising be with you.

Digitally yours, Ala

Small Business Marketing During Coronavirus

Small Business Marketing During Coronavirus

I am sure most of you are tired of reading blogs that start with “these are uncertain times’. It is clear to everyone that this is a horrendous situation. However, there is light among the clouds. Many of us are still able to work and those who are running a small business, rely on the support of their communities to keep their business going.

While money is tight and you aren’t sure where your next job/ customer is coming from, it is important to continue your marketing efforts and communicate with your customers. I’ve put together a list of things you can continue to do, or introduce into your business right now to continue the conversation with your existing, new and potential audience members.

Website

Update your website with Coronavirus information

Are you operating? In what capacity? What new or additional services are you offering to customers? Put this on your home page AND write a BLOG POST about it.

Add a payment gateway to your website or Social Media channels. Stripe or Paypal are an excellent choice.

Capture leads by offering customers an incentive, at the moment everyone is struggling financially a discount will be appreciated. Once you have people’s emails it is easy to communicate with customers and keep them up to date.

Create a pop up on your site to encourage email sign up

 

Email Marketing

If you do not already have one set up an email marketing platform. There are many out there but here are a few to consider Mailchimp, Constant Contact and Sendinblue (email and SMS), Drip.

Email customers about your products and services. How often should be determined by the types of customers you have…fast-moving consumable goods can send every few days whereas trades and professional services should reduce the frequency so as to not annoy their customers. You know your audience better than anyone, think about what they want and NEED at the moment and provide that solution.

Link your emails to your website or social media where people can purchase your products or services.

 

Social Media

Update your Facebook profile with Coronavirus information.

Share the blog post you wrote on your website to your social media

Post regularly with updates on your business, products and services. Always link to your website or where ever people can purchase your services (such as shopping on Facebook or Instagram)

Join community groups and provide information about your business and your industry to local people

Support other local businesses at this time.

 

Create content

Unsure what to post about on your blogs and social media? Here are some ideas.

  • Videos of your business
  • Interviews with your staff and customers
  • Instructional videos
  • Free live seminars to teach or inform
  • Menus
  • Services information and an outline on what is involved
  • Discounts

 

Google My Business

If you do not have one, set up a Google My Business account. This helps with local SEO and gets your business found locally by those seeking your services.

Update your Google My Business with Coronavirus information

 

Communication tools

If you don’t already have one, sign up for an online video communication platform. Zoom, Skype and Microsoft Teams are popular options. This will allow to communicate with customers face to face (well as face to face as we are currently able). Some businesses will be able to offer services using this technology, while others can still benefit from using it for initial discussions with potential clients

 

Advertising

We are all feeling the pinch financially however now is a good time to continue advertising to your customers. Restaurants, professional services, trades, online retails stores need to keep their doors open and if you are letting your customers know you are open for business, they will be far more likely to engage with you and buy.

Everyone is at home and on the computer right now, so you have a hostage audience…looking for things to do.

Facebook Advertising is the cheapest and most effective way to engage with an audience. If your Facebook page doesn’t have a large following then advertising may be a way to attract more people to your services and products and give you a better chance of attracting and retaining new business.

Set up a Facebook Ads Manager account (do not boost posts) and practice creating ads. You have full control over how much you spend and can spend as little as $10 a day for a local small business.

Facebook Ads Manager allows you to advertise on Facebook and Instagram

 

Search Engine Optimisation

What would being in the number 1 position of a Google search mean for your business? Did you know that small business SEO is quite achievable, and more so if your service area is local.

Now is a great time to start performing some basic SEO tasks and climbing the rankings.

So where should you start? Here are a few SEO activities that will get you started.

  • Create a Google My Business page
    Write blogs and articles and share them on social media sites
  • Make sure your website metadata is complete
  • List your business on online directory websites
  • Write guests blogs and articles on other people’s websites or article sites

 

For more information about SEO and why its important, check out my blog What is SEO? Why do I need it?

If you have any questions on the above I’d be happy to join you for a call or video chat to answer your questions.