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Things I think, things I know
Small Business Marketing During Coronavirus

Small Business Marketing During Coronavirus

I am sure most of you are tired of reading blogs that start with “these are uncertain times’. It is clear to everyone that this is a horrendous situation. However, there is light among the clouds. Many of us are still able to work and those who are running a small...

Why tradies can’t rely on just word of mouth anymore

Why tradies can’t rely on just word of mouth anymore

WORD OF MOUTH HAS EVOLVED AND SO SHOULD YOUR MARKETING You’ve been in business for a while now. Perhaps a long while. Things are going well and business has been consistent. Except that it’s not. The phones are slowing down, your word of mouth recommendations are...

What is a TRADES NOTICEABLITY SCORE?

What is a TRADES NOTICEABLITY SCORE?

WHAT'S THE SCORE? A Trades Noticeability Score is a score out of 20 which determines how well your digital marketing is performing. To create the score we review the following in depth: Your website including quality of website, contents and call to actions social...

What is SEO? Why do I need it?

What is SEO? Why do I need it?

What is SEO? Why do I need it? It used to be as easy as having a yellow pages ad, but as technology as changed and competition has grown fiercer, SEO (Search Engine Optimisation) has become a near necessity for business marketing. Sure if you have a spare $50,000 you...

Why it’s not enough just have a website.

Why it’s not enough just have a website.

Because if you build it, they won’t just come... Many people and businesses build websites and believe their job is done; it’s time to kick back and wait for the clients to roll in. Unfortunately, it doesn’t quite work like that. You can build it, but the people won’t...

Branding. What is it and why is it important?

Branding. What is it and why is it important?

BRANDING YOUR BUSINESS IS CRITICAL Why is branding important? A brand is your business identity. It legitimises you and gives your business a look and feel. It sets a tone and a direction for your business. Most importantly it creates a visual and non visual persona...