Difference between WordPress and Squarespace

Difference between WordPress and Squarespace

Difference between WordPress and Squarespace

When it comes to running a business, having a website is paramount. If you do not have a website yet, then now is the time to start planning one. There are different platforms that you can build your website on. Each of these platforms has its own capabilities and options available. Knowing how you will use your website and what content you require, will help you to determine which platform is suited to you and your business best. Two of the more popular platforms to choose from are WordPress and Squarespace. Check out below for the details and differences between WordPress and Squarespace.


What is WordPress?

WordPress is the leading website platform being used across the world. There are two options to choose from; wordpress.com and wordpress.org. If you create your website through wordpress.org it is a self-hosted platform meaning that all content that you create is owned by you rather than the platform itself.

WordPress uses a web template system that uses a template processor. You have the option to install various themes to create your website or you can create your own coding and create a truly unique site.


What are the benefits of WordPress?

There are many benefits of using WordPress for your website. The main one being that it is self-customised which means you can tailor your website to exactly what you need through coding. There is also the option to create your store with eCommerce capabilities by installing WooCommerce.

WordPress comes with a library of various free themes that can be installed onto your site or you can pay for a premium theme. There are also thousands of different plugins that you can add to your website for additional functionality, which are available as both free and paid plugins.

WordPress sites can be hosted on a number of hosting platforms and there is no lack of providers. Check out WPEngine (my recommendation), GoDaddy, or Site ground just remember you get what you pay for.

There are also great tools to help you to optimize your website and increase SEO (search engine optimisation) to help bring traffic to your site.


What is Squarespace?

Squarespace is a SAAS (software as a service) tool for building websites and hosting them. This means that the website is hosted by Squarespace and is technically owned by them. It is a drag and drop platform meaning the website, although simple and easy, is also limited as there is not the ability to change the coding.

There is now the option to upgrade your website to include eCommerce capabilities.


What are the benefits of Squarespace?

Squarespace is a great little platform for those who are starting out and do not have a lot of knowledge when it comes to website building. The drag and drop options make it easy to bring a site together. The platform has been updated and now comes with limited analytics options and domain name availability.

There is also a developer?s version of SquareSpace that does come with more options around creating custom templates and features. This is for the more experienced developers.


Which is best to use?

WordPress holds over 23% of the website market, meaning it is the more popular option to choose when building a website. This is due to the freedom that comes with using a self- hosted platform and the capabilities that it has.

We recommend that anyone who is looking to have a website built or building one yourself to use WordPress. It can be daunting at first due to the number of different options within the backend. It comes with the most power and freedom, providing you with a custom website to cater to your business needs.

To find out more about having a website built to suit your business ? get in touch today.


Digitally Yours

Ala Pie


How to connect Google Analytics to your website

How to connect Google Analytics to your website

How to connect Google Analytics to your website

Knowing what is happening on your website is crucial. Do you know how many visits you had to your site last week? Or know how long people are staying on your website? Knowing these things can help you to better your services and provide people with what they want to see. A great way to track the different analytics of your website is by connecting Google Analytics to your website. By having Google Analytics connected to your website you can keep an eye on all the traffic visiting your site, where they are coming from, and what they are doing on your site. Even better, the set-up process is simple and easy. Check it out below.


Step One ? Set up a Google Account

If you do not already have a Google account or Gmail email address, start by setting one up.

You can set one up here: https://accounts.google.com/signup/

Enter in all of your personal details and business details where required. Go through each of the set-up steps and once you are done, you now have a Google Account.


Step Two ? Set up Google Analytics

Once you have a Google account, it is time to set up an analytics account. Whilst still logged into your Google account, go to the Google Analytics page: http://www.google.com/analytics/ and click on ?Access Google Analytics?

You will be taken to a new page where you can select to set up an account.

You will then need to enter in all of the details for where you would like your analytics to work. Enter in all the requested information including your website link and the tracking time zone you would like.

Once this is all entered in you will need to click on the ?get tracking ID? button which will bring up an agreement that you need to accept before continuing.

Once you have accepted, you will be provided with a unique tracking ID that will be linked to your website.


Step Three – Connecting Google Analytics to your website

Once you have received your unique tracking ID, you are ready to get it all set up on your website. This is done by adding the ID into the coding of each page of your website. If you do not add it to each page, then you will not get the full analytics of the website and only the pages that you have added it to. In order to have it appear in all pages of your website, you can add the ID into the coding of the header or footer of the website. Make sure you add it at the end of the header or footer coding, but before it is closed off, otherwise you will get an error.


Step Four ? Wait and Watch

Once you have set it all up and linked the tracking ID to the website, it will take up to 24 hours for it to start tracking your site properly. Remember that the tracking will always be one day behind so bear this in mind when checking your stats.

Collecting data from your website and being able to see what is going on with those visiting your site will help give you an edge on the competition. It will help you to tailor your services and your site to your target market. It can help you to increase sales and convert those who are watching and waiting to see what happens with your site.

Still unsure of Google Analytics and connecting it to your website? Why not get in touch? Let?s have a chat about what we can do to assist you and get you tracking your website visits.


Digitally Yours

Ala Pie


How to set up a Facebook Business Manager Account

How to set up a Facebook Business Manager Account

How to set up a Facebook Business Manager Account

Facebook is the leading social media platform and businesses are taking advantage of this. Do you have a business page for your Facebook? It is a great way to showcase your business, get seen by thousands of people and have others recommend you to their family and friends. Although you do not require a Facebook Business Manager account to have a Facebook page for your business ? it is highly recommended.

What is Facebook Business Manager?

Facebook advertise their Business Manager as ?A one-stop shop to manage business tools, business assets and employee access to these assets?

It is essentially a place to manage all of your businesses’ Facebook details including content creating and scheduling, marketing, and advertising across Facebook and Instagram. It is a secure interface meaning you can control the access that your employees have and any limitations or permissions you would like to enact.

It helps keep your personal and business Facebook accounts separate and allows your employees or third-party contractors to only have access to the business account with no ownership.

Another great benefit of having business manager set up is that all your advertising and analytics of your paid ads are all in one easy to read space.


How do I set up a Facebook Business Manager Account?

There are a couple of easy steps to set up a business manager account. The process is quick and simple and you will be all set up in no time. You do need a personal Facebook in order to complete the setup, so if you don?t have one ? that is where you need to start.

Step One: The first step is to create a business manager account. You can do this by following this link: business.Facebook.com

Step Two: Go through each step of the process and enter all of your business details including the name and contact details.

Step Three: Once you have created the account, it is time to link your Facebook business page. When you are on the business manager dashboard there will be the option to ?Add Page?. You can either opt to add an existing page if you have already created one or you can officially create your Facebook business page in this step. If you have more than one business page, you can add them all in during this step.

Simply start typing the name of your business page and select the correct one when it pops up. You need to be an admin of the page to complete this step, otherwise, you need to request permission from the owner of the page.

Step Four: Once you have added your business page to the manager, you can now connect your ad account. Following the same steps as adding a page, you can add an existing ad account or create a new one.

Step Five: If you have employees that assist you with managing your social media, you can add them to the account and set the permissions that you would like them to have. From the Business Manager dashboard, click on ?Add People?. Enter their email address into the pop-up box and then send the request to them. You can select the type of permissions that they can have and what they can access at this point.


Facebook Business Manager is a game-changer for your social media. It keeps everything neat and tidy in one place and makes your content marketing more efficient and effective.

If you do not yet have a Facebook Business Manager account set up ? what is stopping you?


Digitally Yours

Ala Pie


How to connect a Facebook Pixel to your website

How to connect a Facebook Pixel to your website

How to connect a FaceBook Pixel to your website

Creating an engaging and efficient website is only one part of running a successful online business. Once you have a website created, you want to ensure that you are getting the traffic across to your site. But how do you know if there is traffic coming to your website? Where is it coming from? Tracking your traffic and analytics is important as it helps you to edit your website and make changes to increase visits and views to the site. One way to track these analytics is through the Facebook pixel, which can be set up through your Facebook account.


What is a Facebook Pixel?

The Facebook pixel is an analytics tool that helps you to measure your advertising and the effectiveness of it. It helps you to understand the different actions people are taking on your website. ?With this information, you can then make changes if there is something that might help them to convert to sales.

The Pixel works by assisting you with your ads and how they are created and targeted. It can help you to make sure the ads are shown to the right people through direct targeting, set up automatic bidding to help increase sales and help you to measure the responses to your ads.


How do I set up the Facebook Pixel?

Setting up the Facebook Pixel is simple through your Facebook account.

  1. Go to the Facebook Events Manager.
  2. Click??Connect Data Sources??and select??Web?.
  3. Select??Facebook Pixel??and click??Connect?.
  4. Add your??Pixel Name?.
  5. Enter the link to your website and check for easy setup options.
  6. Click??Continue?.

You have now set up your Facebook Pixel and it is time to connect it to your website.


How do I connect a Facebook Pixel to my website?

Adding the Facebook Pixel to your website requires you to edit the coding on your website. If this is not something you are comfortable with, then it is a good idea to get someone who is knowledgeable to assist. There are two options when it comes to entering the Pixel on your website.

You can manually add the coding to the website. In the Events Manager, you will find the pixel base code. This needs to be added into the header of your website, at the bottom just before the closing tag of the header.

You can also set up the pixel on your website by using the ?partner integration? screen. This set up is available for website platforms that have partnered with Facebook in order to provide an easy setup option.

Once you are in the Events Manager, click on continue pixel set up and then select use partner. From this list, select the platform you are using and then follow the simple sets to complete your set up.

If you are using someone else to maintain your website, you can also request a copy of the instructions directly from the Events Manager to go to yourself or them via email so that they can update the coding for you.


What are Events and how do I set them up?

The events are the different things that you would like to track through your website. This could include the number of people visiting certain pages, abandoned carts, and much more. Once you have the pixel set up complete, you can start creating the events that you would like to track. This can be done either by entering the code or using the Event Set Up tool.

The analytics of your website will help you to make sure that you are engaging with the right people, help you to understand what is stopping them from committing to sales and where you might be going wrong.

If you need any help with setting up a Facebook pixel and connecting it to your website ? reach out. I would love to help.


Digitally Yours

Ala Pie


WP Engine Hosting – Why it’s so good compared to others

WP Engine Hosting – Why it’s so good compared to others

WP Engine – Why it’s so good compared to others

Having a fast, responsive website is key. If your website is slow to load, doesn?t load correctly, or simply will not connect, you will start to lose visitors to your website. Not to mention it also does not look good for you as a business owner. The speed and loading of your website can come down to your hosting. If you are using a superior hosting company for your website, then you are more likely to have a well-running website. There are a number of different companies now offering to host and it can be confusing to work out which is best for you. WP Engine is one such company. Let?s take a look at WP Engine and why it?s so good compared to others.


Who is WP Engine?

WPEngine is a hosting company that has been around since 2010. Since their entry into the market, they have become one of the most popular options for hosting a WordPress website. Most hosting companies will give you the option to host on any platform, however, with WP Engine they are a niche market who focus solely on WordPress websites. By doing this, they are able to ensure that their services are focused and directed to one platform and provide the best possible service for it.


Why are they so good compared to others?

It is clear that WP Engine is a market leader with great brand recognition, cutting edge features, and the providing of a platform that suits all business owners.

There are a number of different hosting plans available to choose from depending on the requirements of your website and the traffic that you are receiving through the website. Plans start from as little as $25 per month.

The hosting provides you with excellent speed and response for your website, along with great customer support when needed.

It comes equipped with daily back up features to ensure that you have the latest copy of your website saved in case that your website goes down.

The back-end dashboard is super easy to read and use so that you can understand where you are up to and what is happening with your website.

At no extra cost, you are also provided with a built-in CDN (content delivery network). A CDN is a geographically distributed group of servers which provide fast delivery of Internet content. A?CDN?allows for the quick loading speed of content including HTML pages, JavaScript files, stylesheets, images, and videos. This helps to keep your website responding and loading quickly and efficiently.


What if I am already hosting my site elsewhere?

Another great feature of WP Engine is that it is very easy to migrate from another hosting service. If your website is already hosted elsewhere, you can change to WP Engine at any time (make sure you check any contracts that you have in place with your current hosting company)

It is a flawless, automatic migration that can be completed in the click of a few buttons.

If you are having any trouble migrating your hosting over, the customer service team are able to assist in a timely manner and get you up and running in no time.


How do I get started?

Getting started with WP Engine is simple and easy. Create your account for free through https://wpengine.com.au/

Once you have created your account, choose the best package for your website and it is time to get started.?

Where you decide to host your WordPress website is crucial. The last thing you want after spending weeks on end creating a website is for it to not load correctly or to not load fast enough. Create your professional website, host it correctly, and before you know it you will have the traffic it deserves.

I recommend anyone who is looking for hosting to check out WP Engine.

Digitally Yours

Ala Pie