When you have a website, it is ideal to utilise as many programs and tools as you can to ensure your site is performing well. By doing this you are able to increase your traffic to your website, monitor your website and its effectiveness and understand your SEO position. One such application that is essential is Google Search Console.
The Google Search Console is a free tool that you can sign up for to help you monitor your website and how it is indexing (how well it is performing in Google searches).
What is Google Search Console?
Google Search Console helps you to monitor, maintain and troubleshoot your website and the content on it. It is a tool that can help you to understand Google and how it sees your website. You can then make changes to your website to improve how you are seen.
Google Search Console is able to help you to see how all your hard work is performing and whether you need to make changes to it. All the work that you have put into your SEO and your keywords will provide the results that are shown in the console, so you will know if you are on the right track with it or not.
Even if you are not signed up for Google Search Console, you can still be found in Google searches, so it you haven’t been signed up so far – don’t stress too much, however using the platform can help you fast track Google finding and indexing your site.
What are the benefits?
There are many benefits to using Google Search Console for your website. It is a handy tool that is a must for anyone with a website. Some of the benefits of the console include:
- Check and confirm that Google is able to find your website.
- Troubleshoot issues with indexing and provide fixes for incorrect indexes.
- Provide you with traffic reports so you can see how your website is being seen, which search terms are showing your website and how many click throughs you are getting.
- Send you notifications when Google finds an issue with your website.
- Receive details of websites that list your web link on their sites.
Who should use the console?
Anyone who has a website, should be using the Google Search Console. It does not matter if your website is 2 pages or 20 pages. Having access to the console will help you to understand all the hard work that your web team is putting into your SEO and keywords and how effective they are.
Even if you are novice when it comes to your website, by having access to this tool you will be able to learn more about SEO and how it works for your website.
How do I get it?
Signing up for the Search Console is quick and easy.
All you need to do is follow the link to the search console:
From here you are able to enter in your website details and your personal details.
Once you have linked the website and entered the required information you are able to start tracking your website and its performance.
SEO, keywords and analytics may all seem overwhelming and confusing at times. There is so much more to a website than just putting a few pictures and text up. But once you start to take advantage of the different tools available to help you – it will become so much easier for you.
Take the time to understand the different tools and what they can do for you. Rather than spending countless hours looking at the computer screen with a blank face, learn how to make your website work for you.
And if you need help, reach out to us.
How many hours have you spent working on your website? Creating all the pages, adding in all the content and making it look appealing to your customers. Not to mention all the time you have spent in the back end of the website. Adding in your keywords, ensuring that you are boosting your SEO and getting the traffic you deserve to your website. When you put all this work into your website, it is only fair that you are able to see how it is helping you. A great way to track your website and how it is performing is through Google Analytics.
What is Google Analytics?
Google analytics is a service that you can sign up for to help you with tracking and analysing your website. It is a platform within the Google Marketing Suite and you can sign up very quickly and easily through your desktop or smart device. This is a FREE service.
Google Analytics has a number of different ways to track your website, the traffic you are receiving and information about those who are visiting your website.
Why do I need it?
The reason that I recommend that everybody has Google Analytics is because it helps you to identify how your website is working and if you are getting the traffic that you are aiming for.
By seeing all this information, you are able to make changes to your website where necessary. You can also tailor your content to the different types of people visiting and you can see where they are spending their time when they are on the website.
What can I see?
There are many different reports that you can run and information that you can see.
Just a few of the things you can track through the platform include:
- The lengths of time people are on your website.
- Where in the world your visitors are coming from.
- The most popular times that people are looking at your site.
- The conversions that you are making through the website.
- Which pages are being visited and which are not.
- Where the traffic is coming from.
You can run reports to show the various types of information on a daily, weekly and monthly basis. There are options to pick and choose the variants that you want so that if there is something in particular you would like to track, such as gender visiting your site – you can do this.
Another benefit of using Google Analytics is that you can check where your visitors are coming from. Whether they are doing a search engine search for you or if they are coming from a link on your social media accounts. By being able to see this information it can help you to change up your keywords if necessary or change the content on your social media.
How does it help me?
By being able to see all of this important information you are able to provide a website that people want to see. You can tailor your content and your offering and make them more appealing to those who are visiting your website. It also helps you to see which of your pages are the bigger money makers and gives you an understanding into your potential customers.
When you spend thousands of dollars creating a website, not to mention the endless hours – you want to know that it having a positive effect. By having Google Analytics connected to your website, you can see the positive effects of your efforts.
It is a good way to help you build confidence in your brand and your website, when you look at the results of it.
If you do not have Google Analytics linked up to your website yet – stop what you are doing and go get started. It is a quick and easy process, that will provide benefits to you straight away.
What are you waiting for?