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SEO Local, What we do to get you on page 1

SEO Local, What we do to get you on page 1

SEO Local, What we do to get you on page 1

Anyone with a website will know that it is important to get onto page one. The higher up you are on the pages, the more likely you are to be seen by potential customers. Getting to page one on Google or any of the other search engines takes time and focus on your SEO (search engine optimization). There are varying factors to SEO and how it can assist you. Local SEO is important as it helps to get you seen by those who are local to you. Local SEO helps you tailor the search results so that you show up when someone searches for a company in their local area. Want to know more? Find out below about local SEO and what we do to get you on page one.

 

What is Local SEO?

Local SEO is the focus on getting customers and clients from your local area. This is important for those who have service-based businesses or a shop front that people can visit. If you are showing high on the search results for your local area, you have a higher chance of increased traffic and conversions. There are a number of different ways to increase your local SEO within the search engines. As Google has over 87% of the search market, there are also additional things that will help you within Google.

 

How do we increase your local SEO?

Our focus is getting you onto page one of the search engines. We work with you to make sure that your SEO is working for you and attracting the local traffic that you require.

There are a number of ways that we can help to increase your search engine position and get you moving up the results.

  • Google My Business: One of the first steps is making sure that you are set up with a Google My Business Account. By having a Google My Business account set up with your address (if you have a shop front) or suburb (if you offer services from home) it will help to have your business show up in local results. When someone searches for a business within your industry and in your location, your business has a higher chance of showing up for them. With the account, we will ensure that it is correctly set up, all relevant information included, and it has been verified by Google.
  • Tailor your keywords: Your keywords are the foundation of your SEO. If you do not have relevant keywords to your local area and industry than you are not going to attract the local traffic you are hoping for. We help to research and find the best keywords for your business.
  • Brainstorm your SiLs: SiL stands for “services in location”. When people are searching for something local, for example, a plumber, they will generally type “plumber in Brisbane” or their relevant location. We help you to create locally targeted keywords and their variations. This can also include using the largest local town if you are in a smaller suburb that doesn’t have its own results showing.
  • Researching the competition: There are always going to be businesses similar to yours and at times they may rank higher than yours in the search engines. Understanding and knowing what keywords they are using and how they are working for them can help you to tailor your responses.

Your SEO is an important part of having an online presence. The more structured and informed you are when creating your SEO strategy, the more likely you are to rank higher.

If getting started in Search Engine Optimisation seems a little too daunting or you simply don’t have the time to manage it yourself, why not reach out and get in contact. We can discuss the different options available for you, and what you might need to change to get you on page one.

 

Digitally Yours

Ala Pie

alamarketing.com.au

later.com Why it’s the best social media scheduling tool

later.com Why it’s the best social media scheduling tool

later.com Why it’s the best social media scheduling tool 

When it comes to social media marketing, the key is to be consistent with your posting and to create engaging content. A lot of people struggle with their content and ensuring that they are posting regularly. This is normally due to time restraints and forgetting to log in each day and post on their various platforms. One way to stay on top of your social media and your posting is by using a social media scheduling program. The way in which this works is that you can upload your images, create your content, and schedule them all into the calendar on specific days and they can be auto-published. Our favourite scheduling tool is Later.com.

 

What is Later?

Later is a social media scheduling tool that makes your life SO much easier when it comes to the social media side of things. It is a free account, although there is a paid option as well. It gives you the ability to post to different social media accounts including Facebook, Instagram, Twitter, and Pinterest (up to three accounts are included in the free version) and you can schedule as far ahead as you like.

By using a tool such as Later.com you are able to be more efficient and effective with your content posting. You are not needing to go in each day and publish a new post. Just spend a few hours at the start of the month scheduling it all out and then you can simply forget about it.

 

How does it work?

When you create your account and link your social profiles you can then upload your images into the media folder. Once your images are all in the folder it is a simple task of dragging the image to the day and time that you would like it posted. It then pops up with a section for you to add in your copy and any hashtags you would like to include. Then all you need to do is select publish and it is ready to go out in the queue.

 

What makes it better than the rest?

The reason we love Later so much is because of the abilities that it has. The free plan gives you 30 posts per month, per social account. Meaning you can schedule out a post for every day of the week! You can pay to have additional posts as well if you need them.

We love the option to create your own captions and have them saved. This is perfect for if you are using hashtags or have an opt-in link that you want to include in each of your posts. Simply create your saved captions and insert them into each post. This saves you so much time as you are not needing to retype them for each post.

You can add up to three different social accounts through the free plan and have them all set to auto-publish.

If you are opting for a paid account you have the added bonus of hashtag research and suggestions, the ability to post more than 30 posts a month, and to have more than three accounts.

Later.com has both a mobile and desktop version which means you can schedule and post on the go through your smart device or when sitting at the computer.

The whole interface is simple to use, navigate, and to understand.

Stop wasting time each day thinking about what to post next. When you sign up to Later.com you are taking a step forward and increasing the productivity of you and your business.

To get started click here: https://app.later.com/user/signup 

 

Digitally Yours

Ala Pie

alamarketing.com.au

How to set up a MailChimp account

How to set up a MailChimp account

How to set up a MailChimp account

Are you using the online world to the advantage of your business? There are so many different ways to market and advertise your business online and it is important to use as many of these as you can. Having a website, being active on social media, and having an email marketing campaign all help to increase the potential your business has and in turn increase your sales. Email marketing is a way to get in contact with your current and potential customers, provide them with updates, and market your business to them in a friendly and non-invasive way. Rather than having to type out individual emails to each person, which can become time-consuming, why not use an email marketing platform. MailChimp is a platform where you can house your email contact list, create templates, and schedule email sequences to go out to them all. Let’s have a look at how to set up a MailChimp account.

 

What is MailChimp?

MailChimp is a cloud-based program that you can sign up for all your email marketing needs. There are a number of different plans that you can sign up to, depending on the number of subscribers you have in your contact list and how many emails you are sending out on a monthly basis.

There are free templates that you can use and edit to create your newsletters or emails to send out, and there are also paid options as well.

Once you have created your templates, you can create campaigns that drip feeds the emails out to your contact list on the days and times that you select. This means that you are keeping in regular contact with your subscribers without having to take time out of each day to email them.

 

How to set up a MailChimp Account

Step One: The first step is to go to the MailChimp website and create your account.

https://login.mailchimp.com/signup/

Step Two: Start the sign-up process by going through and entering your personal details including email address, username, and password. Your username needs to be unique and of course something you will remember.

Step Three: Once you have completed these details, you will be sent an email with a verification link so that you can activate your account. Click the link and you are ready to continue.

Step Four: Once your account is verified and active, you can then go through and enter all of your other personal and business details. In this step, you can add your business name, website link, and address details. When it comes to the address section you need to ensure that you include a physical postal address.

Step Five: Now that your account is created you can import your email list and their details all be in the list ready to start adding to email campaigns. You can also now link your MailChimp account to your website and have a pop up created so that people can enter their email addresses and sign up for your newsletters.

 

When creating an email marketing campaign, ensure that the email addresses that you are sending to have opted in, and are wanting to receive emails from you. If they have not opted in, then you are in breach of the anti-spam laws and can get in a lot of trouble.

Email marketing is a quick, simple way to keep in touch with your current and potential customers. What is stopping you from getting started?

 

Digitally Yours

Ala Pie

alamarketing.com.au

Difference between WordPress and Squarespace

Difference between WordPress and Squarespace

Difference between WordPress and Squarespace

When it comes to running a business, having a website is paramount. If you do not have a website yet, then now is the time to start planning one. There are different platforms that you can build your website on. Each of these platforms has its own capabilities and options available. Knowing how you will use your website and what content you require, will help you to determine which platform is suited to you and your business best. Two of the more popular platforms to choose from are WordPress and Squarespace. Check out below for the details and differences between WordPress and Squarespace.

 

What is WordPress?

WordPress is the leading website platform being used across the world. There are two options to choose from; wordpress.com and wordpress.org. If you create your website through wordpress.org it is a self-hosted platform meaning that all content that you create is owned by you rather than the platform itself.

WordPress uses a web template system that uses a template processor. You have the option to install various themes to create your website or you can create your own coding and create a truly unique site.

 

What are the benefits of WordPress?

There are many benefits of using WordPress for your website. The main one being that it is self-customised which means you can tailor your website to exactly what you need through coding. There is also the option to create your store with eCommerce capabilities by installing WooCommerce.

WordPress comes with a library of various free themes that can be installed onto your site or you can pay for a premium theme. There are also thousands of different plugins that you can add to your website for additional functionality, which are available as both free and paid plugins.

WordPress sites can be hosted on a number of hosting platforms and there is no lack of providers. Check out WPEngine (my recommendation), GoDaddy, or Site ground just remember you get what you pay for.

There are also great tools to help you to optimize your website and increase SEO (search engine optimisation) to help bring traffic to your site.

 

What is Squarespace?

Squarespace is a SAAS (software as a service) tool for building websites and hosting them. This means that the website is hosted by Squarespace and is technically owned by them. It is a drag and drop platform meaning the website, although simple and easy, is also limited as there is not the ability to change the coding.

There is now the option to upgrade your website to include eCommerce capabilities.

 

What are the benefits of Squarespace?

Squarespace is a great little platform for those who are starting out and do not have a lot of knowledge when it comes to website building. The drag and drop options make it easy to bring a site together. The platform has been updated and now comes with limited analytics options and domain name availability.

There is also a developer’s version of SquareSpace that does come with more options around creating custom templates and features. This is for the more experienced developers.

 

Which is best to use?

WordPress holds over 23% of the website market, meaning it is the more popular option to choose when building a website. This is due to the freedom that comes with using a self- hosted platform and the capabilities that it has.

We recommend that anyone who is looking to have a website built or building one yourself to use WordPress. It can be daunting at first due to the number of different options within the backend. It comes with the most power and freedom, providing you with a custom website to cater to your business needs.

To find out more about having a website built to suit your business – get in touch today.

 

Digitally Yours

Ala Pie

alamarketing.com.au

How to connect Google Analytics to your website

How to connect Google Analytics to your website

How to connect Google Analytics to your website

Knowing what is happening on your website is crucial. Do you know how many visits you had to your site last week? Or know how long people are staying on your website? Knowing these things can help you to better your services and provide people with what they want to see. A great way to track the different analytics of your website is by connecting Google Analytics to your website. By having Google Analytics connected to your website you can keep an eye on all the traffic visiting your site, where they are coming from, and what they are doing on your site. Even better, the set-up process is simple and easy. Check it out below.

 

Step One – Set up a Google Account

If you do not already have a Google account or Gmail email address, start by setting one up.

You can set one up here: https://accounts.google.com/signup/

Enter in all of your personal details and business details where required. Go through each of the set-up steps and once you are done, you now have a Google Account.

 

Step Two – Set up Google Analytics

Once you have a Google account, it is time to set up an analytics account. Whilst still logged into your Google account, go to the Google Analytics page: http://www.google.com/analytics/ and click on “Access Google Analytics”

You will be taken to a new page where you can select to set up an account.

You will then need to enter in all of the details for where you would like your analytics to work. Enter in all the requested information including your website link and the tracking time zone you would like.

Once this is all entered in you will need to click on the ‘get tracking ID’ button which will bring up an agreement that you need to accept before continuing.

Once you have accepted, you will be provided with a unique tracking ID that will be linked to your website.

 

Step Three – Connecting Google Analytics to your website

Once you have received your unique tracking ID, you are ready to get it all set up on your website. This is done by adding the ID into the coding of each page of your website. If you do not add it to each page, then you will not get the full analytics of the website and only the pages that you have added it to. In order to have it appear in all pages of your website, you can add the ID into the coding of the header or footer of the website. Make sure you add it at the end of the header or footer coding, but before it is closed off, otherwise you will get an error.

 

Step Four – Wait and Watch

Once you have set it all up and linked the tracking ID to the website, it will take up to 24 hours for it to start tracking your site properly. Remember that the tracking will always be one day behind so bear this in mind when checking your stats.

Collecting data from your website and being able to see what is going on with those visiting your site will help give you an edge on the competition. It will help you to tailor your services and your site to your target market. It can help you to increase sales and convert those who are watching and waiting to see what happens with your site.

Still unsure of Google Analytics and connecting it to your website? Why not get in touch? Let’s have a chat about what we can do to assist you and get you tracking your website visits.

 

Digitally Yours

Ala Pie

alamarketing.com.au