SEO Local, What we do to get you on page 1
Anyone with a website will know that it is important to get onto page one. The higher up you are on the pages, the more likely you are to be seen by potential customers. Getting to page one on Google or any of the other search engines takes time and focus on your SEO (search engine optimization). There are varying factors to SEO and how it can assist you. Local SEO is important as it helps to get you seen by those who are local to you. Local SEO helps you tailor the search results so that you show up when someone searches for a company in their local area. Want to know more? Find out below about local SEO and what we do to get you on page one.
What is Local SEO?
Local SEO is the focus on getting customers and clients from your local area. This is important for those who have service-based businesses or a shop front that people can visit. If you are showing high on the search results for your local area, you have a higher chance of increased traffic and conversions. There are a number of different ways to increase your local SEO within the search engines. As Google has over 87% of the search market, there are also additional things that will help you within Google.
How do we increase your local SEO?
Our focus is getting you onto page one of the search engines. We work with you to make sure that your SEO is working for you and attracting the local traffic that you require.
There are a number of ways that we can help to increase your search engine position and get you moving up the results.
- Google My Business: One of the first steps is making sure that you are set up with a Google My Business Account. By having a Google My Business account set up with your address (if you have a shop front) or suburb (if you offer services from home) it will help to have your business show up in local results. When someone searches for a business within your industry and in your location, your business has a higher chance of showing up for them. With the account, we will ensure that it is correctly set up, all relevant information included, and it has been verified by Google.
- Tailor your keywords: Your keywords are the foundation of your SEO. If you do not have relevant keywords to your local area and industry than you are not going to attract the local traffic you are hoping for. We help to research and find the best keywords for your business.
- Brainstorm your SiLs: SiL stands for “services in location”. When people are searching for something local, for example, a plumber, they will generally type “plumber in Brisbane” or their relevant location. We help you to create locally targeted keywords and their variations. This can also include using the largest local town if you are in a smaller suburb that doesn’t have its own results showing.
- Researching the competition: There are always going to be businesses similar to yours and at times they may rank higher than yours in the search engines. Understanding and knowing what keywords they are using and how they are working for them can help you to tailor your responses.
Your SEO is an important part of having an online presence. The more structured and informed you are when creating your SEO strategy, the more likely you are to rank higher.
If getting started in Search Engine Optimisation seems a little too daunting or you simply don’t have the time to manage it yourself, why not reach out and get in contact. We can discuss the different options available for you, and what you might need to change to get you on page one.