How to Set up a Google My Business Profile

How to Set up a Google My Business Profile

If you are a business and are wanting to appear in Google searches, locally or otherwise, you need to set up a Google My Business profile.

What is Google My Business?

Google my Business is Googles Business Directory. Small business and Not for Profits can use the directory to promote their business and showcase business info and activities such as location, products and services, opening times, menus, events, images, reviews and much more.

If you consistently update information and ask your customers for reviews Google will reward you with a spot on its local Map Pack. And once you appear there when the user types in your local product or service, it is going to start raining clicks!

Benefits of Google My Business

Google My Business can help you to attract, engage, and convert customers. With Google My Business profile that is up to date and verified, you can:

  • Receive phone calls, messaging, reviews from customers
  • See how customers interact and connect with your business
  • Feature services, products, and other business info on Google

How do I set up a Google My Business profile you may ask. Easy-Peasy! Here are the steps to follow.

  1. Visit https://www.google.com.au/business/sign-up/index.html
  2. If you have an Google account already, which you are happy to use to manage your Google My business ? login
  3. If you go not have a Google account, follow the prompts to create one. It?s FREE
  4. Once you?re in enter your business details such as your Business name, Business Address, your business tpe ? shopfront or service (you can select that you visit people in their locations and hide your home address if you work from home and do not see people there)
  5. Select your business category, don?t be vague put down exactly what your business offers
  6. Add phone number, email  and website address. If you do not have a website link to a Facebook profile and then call A la Marketing and we will build you a website.
  7. Verify your listing. You will most likely be given ONLY the option to have a postcard sent to your address. This may take a few weeks to arrive. Once it does open it to reveal the code inside, log back into Google My Business and select Verify and enter the code.
  8. Complete populating all your business information inclusing adding images and articles. Once your business is verified all of these things will be available to your audience.

Tips.

  • Maintain your profile.
  • Ask for reviews, answer all reviews, even the bad ones.
  • Ensure you post images and articles often.
  • If you hours of operation change, update your profile. You can add special holiday hours for any short term changes.

For information on other important online tools visits the following blogs

How to set up Facebook Business Manager

How to set up a Mailchimp account

What is Google Search Console?

Later.com – Why it?s the best social media scheduling tool

Link building for Beginners

Link building for Beginners

What is Link Building?

One of SEO?s fundamental activities is link building. This is the process of getting links from other websites to your website. But not all links are created equal, the aim is to get as many HIGH QUALITY links back to your site, not just a huge number of random or irrelevant links.

Why is link building important?

High quality links are something that search engines such as Google value highly when considering ranking factors, along with quality original content, and outstanding page structure.

Google not only looks at the number of links but the quality of relevant links back to your site. So if you have a landscaping business and you 10 articles published in the likes of House and Garden magazine online you will have better results than being published 100 on foreign random directory listings.

Types of links and how to get the good ones

In SEO link building has changed over the years. The site with the most links used to win, however the user experience didn?t always match up to the search query on search engines so they came up with a better way to give the user what they wanted..answers to their specific questions/ pain points.

These days Google is very sophisticated in the type of links it values and ranks higher than others – Here are a few types of links and how to get them.

Google My Business

If you want good Google results you should start with having a Google My Business listing. Start at the source.

Internal website links

Link between pages or blogs on your own website to help your user move around better and stay on your site longer. 

Links to Government websites .gov.au

These sites have high authority but aren?t easy to get. Look into local government programs where you can offer courses, training or information about products and services.

Links to educational institutions .edu.au

Best way to do this is allow guest posts from students that are studying in your industry and encourage the sharing links with their education community such as teachers and fellow students.

Links to non-profit organisations org.au

Sponsor an event or a charity, donate money or time and get rewarded with a link from a local not for profit organisation. Feels good to give too.

Guest blogging links

Look for people that write about your business topic, they?re always looking for content?content is tiresome to produce so you?ll be doing them a favour. Create some great content and pitch it to the Blogger who owns the site. Do this often. Once you develop a relationship with some of these guys you will have an ongoing source of link options. Just ensure your blogs are GOOD! As always good content always prevails.

Traditional media links

Create a source relevant to your industry that journalists can draw from and quote. Look up sites like HARO https://www.helpareporter.com/ where you can register for alerts on your chosen topics and get notifications when a reporter is looking to source info on that topic.

Links to sites that complement your industry.

If you are a florist link to gift baskets, If you are a mechanic partner with panel beaters, if you are a wedding planner partner with a celebrant. Return the favour for them. But remember to write a good piece of content for their readers, give them some good advice, something they will value. Value always wins hearts.

Social Media profile links and post links

Make sure your website is connected to all your active business social platforms. This is crucial and a very easy way to get links. Include any and all that you maintain. Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and so on.

Link all your blogs through your socials and get people coming to your site through those channels.

Reddit links

Post quality content to Reddit and link your site. Do this often and do it well.

Links from Local Directories

This is low hanging fruit but can be very effective. Look up top 100 Australian directories and start there.

Those are probably enough to get you started but being an owner of an SEO company in Brisbane, here are some things I would like you to remember.

  1. Quality over quantity. You want to have links from GOOD authoritative sites, NOT thousands of dodgy sites.
  2. Create good quality content. It?ll take longer but if humans read your content as well as Google you are onto a winner.
  3. Create links often, commitment to link building will make a difference to your SEO position on Google.
  4. Smile. It?s a lovely day in sunny Queensland.

Till next time.

Digitally Yours

Ala Pie

alamarketing.com.au

SEO Local, What we do to get you on page 1

SEO Local, What we do to get you on page 1

SEO Local, What we do to get you on page 1

Anyone with a website will know that it is important to get onto page one. The higher up you are on the pages, the more likely you are to be seen by potential customers. Getting to page one on Google or any of the other search engines takes time and focus on your SEO (search engine optimization). There are varying factors to SEO and how it can assist you. Local SEO is important as it helps to get you seen by those who are local to you. Local SEO helps you tailor the search results so that you show up when someone searches for a company in their local area. Want to know more? Find out below about local SEO and what we do to get you on page one.

 

What is Local SEO?

Local SEO is the focus on getting customers and clients from your local area. This is important for those who have service-based businesses or a shop front that people can visit. If you are showing high on the search results for your local area, you have a higher chance of increased traffic and conversions. There are a number of different ways to increase your local SEO within the search engines. As Google has over 87% of the search market, there are also additional things that will help you within Google.

 

How do we increase your local SEO?

Our focus is getting you onto page one of the search engines. We work with you to make sure that your SEO is working for you and attracting the local traffic that you require.

There are a number of ways that we can help to increase your search engine position and get you moving up the results.

  • Google My Business: One of the first steps is making sure that you are set up with a Google My Business Account. By having a Google My Business account set up with your address (if you have a shop front) or suburb (if you offer services from home) it will help to have your business show up in local results. When someone searches for a business within your industry and in your location, your business has a higher chance of showing up for them. With the account, we will ensure that it is correctly set up, all relevant information included, and it has been verified by Google.
  • Tailor your keywords: Your keywords are the foundation of your SEO. If you do not have relevant keywords to your local area and industry than you are not going to attract the local traffic you are hoping for. We help to research and find the best keywords for your business.
  • Brainstorm your SiLs: SiL stands for ?services in location?. When people are searching for something local, for example, a plumber, they will generally type ?plumber in Brisbane? or their relevant location. We help you to create locally targeted keywords and their variations. This can also include using the largest local town if you are in a smaller suburb that doesn?t have its own results showing.
  • Researching the competition: There are always going to be businesses similar to yours and at times they may rank higher than yours in the search engines. Understanding and knowing what keywords they are using and how they are working for them can help you to tailor your responses.

Your SEO is an important part of having an online presence. The more structured and informed you are when creating your SEO strategy, the more likely you are to rank higher.

If getting started in Search Engine Optimisation seems a little too daunting or you simply don?t have the time to manage it yourself, why not reach out and get in contact. We can discuss the different options available for you, and what you might need to change to get you on page one.

 

Digitally Yours

Ala Pie

alamarketing.com.au

later.com Why it’s the best social media scheduling tool

later.com Why it’s the best social media scheduling tool

later.com Why it’s the best social media scheduling tool?

When it comes to social media marketing, the key is to be consistent with your posting and to create engaging content. A lot of people struggle with their content and ensuring that they are posting regularly. This is normally due to time restraints and forgetting to log in each day and post on their various platforms. One way to stay on top of your social media and your posting is by using a social media scheduling program. The way in which this works is that you can upload your images, create your content, and schedule them all into the calendar on specific days and they can be auto-published. Our favourite scheduling tool is Later.com.

 

What is Later?

Later is a social media scheduling tool that makes your life SO much easier when it comes to the social media side of things. It is a free account, although there is a paid option as well. It gives you the ability to post to different social media accounts including Facebook, Instagram, Twitter, and Pinterest (up to three accounts are included in the free version) and you can schedule as far ahead as you like.

By using a tool such as Later.com you are able to be more efficient and effective with your content posting. You are not needing to go in each day and publish a new post. Just spend a few hours at the start of the month scheduling it all out and then you can simply forget about it.

 

How does it work?

When you create your account and link your social profiles you can then upload your images into the media folder. Once your images are all in the folder it is a simple task of dragging the image to the day and time that you would like it posted. It then pops up with a section for you to add in your copy and any hashtags you would like to include. Then all you need to do is select publish and it is ready to go out in the queue.

 

What makes it better than the rest?

The reason we love Later so much is because of the abilities that it has. The free plan gives you 30 posts per month, per social account. Meaning you can schedule out a post for every day of the week! You can pay to have additional posts as well if you need them.

We love the option to create your own captions and have them saved. This is perfect for if you are using hashtags or have an opt-in link that you want to include in each of your posts. Simply create your saved captions and insert them into each post. This saves you so much time as you are not needing to retype them for each post.

You can add up to three different social accounts through the free plan and have them all set to auto-publish.

If you are opting for a paid account you have the added bonus of hashtag research and suggestions, the ability to post more than 30 posts a month, and to have more than three accounts.

Later.com has both a mobile and desktop version which means you can schedule and post on the go through your smart device or when sitting at the computer.

The whole interface is simple to use, navigate, and to understand.

Stop wasting time each day thinking about what to post next. When you sign up to Later.com you are taking a step forward and increasing the productivity of you and your business.

To get started click here:?https://app.later.com/user/signup?

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Digitally Yours

Ala Pie

alamarketing.com.au

How to set up a MailChimp account

How to set up a MailChimp account

How to set up a MailChimp account

Are you using the online world to the advantage of your business? There are so many different ways to market and advertise your business online and it is important to use as many of these as you can. Having a website, being active on social media, and having an email marketing campaign all help to increase the potential your business has and in turn increase your sales. Email marketing is a way to get in contact with your current and potential customers, provide them with updates, and market your business to them in a friendly and non-invasive way. Rather than having to type out individual emails to each person, which can become time-consuming, why not use an email marketing platform. MailChimp is a platform where you can house your email contact list, create templates, and schedule email sequences to go out to them all. Let?s have a look at how to set up a MailChimp account.

 

What is MailChimp?

MailChimp is a cloud-based program that you can sign up for all your email marketing needs. There are a number of different plans that you can sign up to, depending on the number of subscribers you have in your contact list and how many emails you are sending out on a monthly basis.

There are free templates that you can use and edit to create your newsletters or emails to send out, and there are also paid options as well.

Once you have created your templates, you can create campaigns that drip feeds the emails out to your contact list on the days and times that you select. This means that you are keeping in regular contact with your subscribers without having to take time out of each day to email them.

 

How to set up a MailChimp Account

Step One: The first step is to go to the MailChimp website and create your account.

https://login.mailchimp.com/signup/

Step Two: Start the sign-up process by going through and entering your personal details including email address, username, and password. Your username needs to be unique and of course something you will remember.

Step Three: Once you have completed these details, you will be sent an email with a verification link so that you can activate your account. Click the link and you are ready to continue.

Step Four: Once your account is verified and active, you can then go through and enter all of your other personal and business details. In this step, you can add your business name, website link, and address details. When it comes to the address section you need to ensure that you include a physical postal address.

Step Five: Now that your account is created you can import your email list and their details all be in the list ready to start adding to email campaigns. You can also now link your MailChimp account to your website and have a pop up created so that people can enter their email addresses and sign up for your newsletters.

 

When creating an email marketing campaign, ensure that the email addresses that you are sending to have opted in, and are wanting to receive emails from you. If they have not opted in, then you are in breach of the anti-spam laws and can get in a lot of trouble.

Email marketing is a quick, simple way to keep in touch with your current and potential customers. What is stopping you from getting started?

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Digitally Yours

Ala Pie

alamarketing.com.au