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Difference between WordPress and Squarespace

When it comes to running a business, having a website is paramount. If you do not have a website yet, then now is the time to start planning one. There are different platforms that you can build your website on. Each of these platforms has its own capabilities and options available. Knowing how you will use your website and what content you require, will help you to determine which platform is suited to you and your business best. Two of the more popular platforms to choose from are WordPress and Squarespace. Check out below for the details and differences between WordPress and Squarespace.

 

What is WordPress?

WordPress is the leading website platform being used across the world. There are two options to choose from; wordpress.com and wordpress.org. If you create your website through wordpress.org it is a self-hosted platform meaning that all content that you create is owned by you rather than the platform itself.

WordPress uses a web template system that uses a template processor. You have the option to install various themes to create your website or you can create your own coding and create a truly unique site.

 

What are the benefits of WordPress?

There are many benefits of using WordPress for your website. The main one being that it is self-customised which means you can tailor your website to exactly what you need through coding. There is also the option to create your store with eCommerce capabilities by installing WooCommerce.

WordPress comes with a library of various free themes that can be installed onto your site or you can pay for a premium theme. There are also thousands of different plugins that you can add to your website for additional functionality, which are available as both free and paid plugins.

WordPress sites can be hosted on a number of hosting platforms and there is no lack of providers. Check out WPEngine (my recommendation), GoDaddy, or Site ground just remember you get what you pay for.

There are also great tools to help you to optimize your website and increase SEO (search engine optimisation) to help bring traffic to your site.

 

What is Squarespace?

Squarespace is a SAAS (software as a service) tool for building websites and hosting them. This means that the website is hosted by Squarespace and is technically owned by them. It is a drag and drop platform meaning the website, although simple and easy, is also limited as there is not the ability to change the coding.

There is now the option to upgrade your website to include eCommerce capabilities.

 

What are the benefits of Squarespace?

Squarespace is a great little platform for those who are starting out and do not have a lot of knowledge when it comes to website building. The drag and drop options make it easy to bring a site together. The platform has been updated and now comes with limited analytics options and domain name availability.

There is also a developer’s version of SquareSpace that does come with more options around creating custom templates and features. This is for the more experienced developers.

 

Which is best to use?

WordPress holds over 23% of the website market, meaning it is the more popular option to choose when building a website. This is due to the freedom that comes with using a self- hosted platform and the capabilities that it has.

We recommend that anyone who is looking to have a website built or building one yourself to use WordPress. It can be daunting at first due to the number of different options within the backend. It comes with the most power and freedom, providing you with a custom website to cater to your business needs.

To find out more about having a website built to suit your business – get in touch today.

 

Digitally Yours

Ala Pie

alamarketing.com.au