How to connect a FaceBook Pixel to your website
Creating an engaging and efficient website is only one part of running a successful online business. Once you have a website created, you want to ensure that you are getting the traffic across to your site. But how do you know if there is traffic coming to your website? Where is it coming from? Tracking your traffic and analytics is important as it helps you to edit your website and make changes to increase visits and views to the site. One way to track these analytics is through the Facebook pixel, which can be set up through your Facebook account.
What is a Facebook Pixel?
The Facebook pixel is an analytics tool that helps you to measure your advertising and the effectiveness of it. It helps you to understand the different actions people are taking on your website. With this information, you can then make changes if there is something that might help them to convert to sales.
The Pixel works by assisting you with your ads and how they are created and targeted. It can help you to make sure the ads are shown to the right people through direct targeting, set up automatic bidding to help increase sales and help you to measure the responses to your ads.
How do I set up the Facebook Pixel?
Setting up the Facebook Pixel is simple through your Facebook account.
- Go to the Facebook Events Manager.
- Click “Connect Data Sources” and select “Web”.
- Select “Facebook Pixel” and click “Connect”.
- Add your “Pixel Name”.
- Enter the link to your website and check for easy setup options.
- Click “Continue”.
You have now set up your Facebook Pixel and it is time to connect it to your website.
How do I connect a Facebook Pixel to my website?
Adding the Facebook Pixel to your website requires you to edit the coding on your website. If this is not something you are comfortable with, then it is a good idea to get someone who is knowledgeable to assist. There are two options when it comes to entering the Pixel on your website.
You can manually add the coding to the website. In the Events Manager, you will find the pixel base code. This needs to be added into the header of your website, at the bottom just before the closing tag of the header.
You can also set up the pixel on your website by using the ‘partner integration’ screen. This set up is available for website platforms that have partnered with Facebook in order to provide an easy setup option.
Once you are in the Events Manager, click on continue pixel set up and then select use partner. From this list, select the platform you are using and then follow the simple sets to complete your set up.
If you are using someone else to maintain your website, you can also request a copy of the instructions directly from the Events Manager to go to yourself or them via email so that they can update the coding for you.
What are Events and how do I set them up?
The events are the different things that you would like to track through your website. This could include the number of people visiting certain pages, abandoned carts, and much more. Once you have the pixel set up complete, you can start creating the events that you would like to track. This can be done either by entering the code or using the Event Set Up tool.
The analytics of your website will help you to make sure that you are engaging with the right people, help you to understand what is stopping them from committing to sales and where you might be going wrong.
If you need any help with setting up a Facebook pixel and connecting it to your website – reach out. I would love to help.