I am sure most of you are tired of reading blogs that start with “these are uncertain times’. It is clear to everyone that this is a horrendous situation. However, there is light among the clouds. Many of us are still able to work and those who are running a small business, rely on the support of their communities to keep their business going.
While money is tight and you aren’t sure where your next job/ customer is coming from, it is important to continue your marketing efforts and communicate with your customers. I’ve put together a list of things you can continue to do, or introduce into your business right now to continue the conversation with your existing, new and potential audience members.
Update your website with Coronavirus information
Are you operating? In what capacity? What new or additional services are you offering to customers? Put this on your home page AND write a BLOG POST about it.
Add a payment gateway to your website or Social Media channels. Stripe or Paypal are an excellent choice.
Capture leads by offering customers an incentive, at the moment everyone is struggling financially a discount will be appreciated. Once you have people’s emails it is easy to communicate with customers and keep them up to date.
Create a pop up on your site to encourage email sign up
Email customers about your products and services. How often should be determined by the types of customers you have…fast-moving consumable goods can send every few days whereas trades and professional services should reduce the frequency so as to not annoy their customers. You know your audience better than anyone, think about what they want and NEED at the moment and provide that solution.
Link your emails to your website or social media where people can purchase your products or services.
Update your Facebook profile with Coronavirus information.
Share the blog post you wrote on your website to your social media
Post regularly with updates on your business, products and services. Always link to your website or where ever people can purchase your services (such as shopping on Facebook or Instagram)
Join community groups and provide information about your business and your industry to local people
Support other local businesses at this time.
Unsure what to post about on your blogs and social media? Here are some ideas.
- Videos of your business
- Interviews with your staff and customers
- Instructional videos
- Free live seminars to teach or inform
- Services information and an outline on what is involved
Google My Business
If you do not have one, set up a Google My Business account. This helps with local SEO and gets your business found locally by those seeking your services.
Update your Google My Business with Coronavirus information
If you don’t already have one, sign up for an online video communication platform. Zoom, Skype and Microsoft Teams are popular options. This will allow to communicate with customers face to face (well as face to face as we are currently able). Some businesses will be able to offer services using this technology, while others can still benefit from using it for initial discussions with potential clients
We are all feeling the pinch financially however now is a good time to continue advertising to your customers. Restaurants, professional services, trades, online retails stores need to keep their doors open and if you are letting your customers know you are open for business, they will be far more likely to engage with you and buy.
Everyone is at home and on the computer right now, so you have a hostage audience…looking for things to do.
Facebook Advertising is the cheapest and most effective way to engage with an audience. If your Facebook page doesn’t have a large following then advertising may be a way to attract more people to your services and products and give you a better chance of attracting and retaining new business.
Set up a Facebook Ads Manager account (do not boost posts) and practice creating ads. You have full control over how much you spend and can spend as little as $10 a day for a local small business.
Facebook Ads Manager allows you to advertise on Facebook and Instagram
Search Engine Optimisation
What would being in the number 1 position of a Google search mean for your business? Did you know that small business SEO is quite achievable, and more so if your service area is local.
Now is a great time to start performing some basic SEO tasks and climbing the rankings.
So where should you start? Here are a few SEO activities that will get you started.
- Create a Google My Business page
Write blogs and articles and share them on social media sites
- Make sure your website metadata is complete
- List your business on online directory websites
- Write guests blogs and articles on other people’s websites or article sites
For more information about SEO and why its important, check out my blog What is SEO? Why do I need it?
If you have any questions on the above I’d be happy to join you for a call or video chat to answer your questions.