I started this business out of desire for flexibility, but also dissonance for the ordinary.
I believe marketing should feel alive, be interactive and have a personality that reflects who you are. I work with high quality partners to delivery website design, SEO, digital marketing strategy, social media marketing, content writing and campaigns. Think of me as your external marketing department.
So what’s my story?
Education and experience
I am degree qualified in communications, professional writing, marketing, PR, and film production. Sounds fancy huh? What I am trying to get at is that I have a deep understanding of human communication and how that is translated to marketing.
I have worked in the industry since 2002 and have seen the transition from radio and newspaper advertising to the digital era of today. I am basically a marketing dinosaur…but it means you work with someone who gets it!
I have two incredible (and incredibly challenging) children, 3 and 6. I also have a wonderful loving husband that has always supported my venture into self employment (lucky for me it has worked out well).
I started this business to allow me the flexibility to be present in their lives. That being said they are now in school and full time daycare to accommodate for my business, which keeps me working all the time.
Being a mother is a job I cherish and has allowed me to learn a lot about myself. Especially as a working parent.
I like wine, traveling, the beach, socialising and meeting business owners, Zac Efron, leopard print everything, art, jazz music, bright colours, Frank’s hot sauce, bike riding, bush walks, camping, and renovating.
That last one is a lie, I hate renovating, I am never doing it again.
Oh come on now, how stupid do you think I am?
“I love working with Ala. They are our number one go to for all our website and marketing needs for our businesses. And have been for last three years. The service is personable, reliable and professional.
“A business associate recommended Ala to me as I was looking for someone who could work with me one-on-one in re-branding my business and website. It was important to me to speak to someone who understood my line of work and could create a website to suit my particular audience. From the very first conversation I felt understood about what I wanted and needed. I was very impressed with the ease and efficiency of the process, and I particularly enjoyed the easy to understand language and explanations.
I highly recommend Ala and will definitely be engaging her on future work.“
“I’m so pleased that I found Ala, not only did they talk to me in a language that I could understand their ideas and feedback was great too. I now consider Ala an important partner in my business journey and will definitely be using them again.“
“We engaged Ala to complete some maintenance and renew our SSL certificate which had expired. Our experience has been fantastic and not only did Ala fix up the issues, she also identified more errors we weren’t aware of and fixed those as well. The website is also running faster and has more effects and is visually more appealing than it was previously. We will continue to use Ala to complete more improvements to the website, an upgrade in months to come and ongoing maintenance. We are happy with the great communication, thoroughness and responsiveness and look forward to an ongoing business relationship.“
Mumma & Co.
The Mamas Collective
Fitness and wellbeing
Jennifer Jacker Pearson
Author and mentor
Inclusive People Solutions (draft)
A ‘la Marketing
Marketing and web design
The Lake Twins
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Coronavirus marketing response
Cashmere Village Natural Learning Centre
Australian Dance Performance Institute