WELCOME TO
A ‘LA MARKETING
SMALL BUSINESS MARKETING THAT DELIVERS SKY HIGH RESULTS TO LOCAL SMALL BUSINESSES SERVICING LOCAL COMMUNITIES.
SMALL BUSINESS DOESN'T NEED
Complex, expensive, marketing that doesn’t bring in qualified leads. If it isn’t simple and doesn’t make sense to you, you don’t need it, you have enough on your plate.?
WHAT YOU DO NEED
Marketing that speaks directly to the target audience and brings in new customers. A marketing professional that speaks the same language you do and gets the job done.?
Whether you’re a life coach, a tradie, an online store, or cafe owner…you need to market effectively.
If you are smart and strategic with your marketing you will see leads coming through the door. But you can’t do it all yourself, sometimes a helping hand from an expert can be exactly what you need to unlock your business potential and have your inbox flooded with enquiries.
Things I can help you achieve?
Brand design and brand positioning - looks are everything
Website development that converts leads into customers
Advertising that brings leads to your website
SEO campaigns that get you found by your customers
Strategy
Strategy is King. It is the roadmap to your success and allows you to stay focused on the big picture. Strategy gives you the power to grow.
Brand Development
You wouldn’t walk into a meeting looking shabby and tired and neither should your brand. It is the first and lasting impression you give customers. Make it GREAT!
Website Development & Hosting
A beautiful, functional, modern website that?s optimised to capture leads is essential.
Competitors are already stealing your leads.
SEO
If you have a transactional business that relies on a a constant flow of new business, then you need to be found on Google. An effective SEO campaign can get you to the top of local rankings.?
Advertising
Want new leads? The most effective way to get new business thorugh the door is to reach out and grab your audience by the balls, I mean hand. Facebook and Google advertising is the vehicle taking you to your destination.
Email Marketing
Delivering quality content and genuine offers to your customers is a sure fire way to keep your customers engaged with your business. We can plan, automate, and deliver your email marketing!
My story
I started this business out of desire for flexibility, but also dissonance for the ordinary.?
I believe marketing should feel alive, be interactive and have a personality that reflects who you are. I work with high quality partners to delivery website design, SEO, digital marketing strategy, social media marketing, content writing and campaigns. Think of me as your external marketing department.
So what?s my story??
Education and experience
I am degree qualified in communications, professional writing, marketing, PR, and film production. Sounds fancy huh? What I am trying to get at is that I have a deep understanding of human communication and how that is translated to marketing.
I have worked in the industry since 2002 and have seen the transition from radio and newspaper advertising to the digital era of today. I am basically a marketing dinosaur…but it means you work with someone who gets it!
Family
I have two incredible (and incredibly challenging) children, 3 and 6. I also have a wonderful loving husband that has always supported my venture into self employment (lucky for me it has worked out well).
I started this business to allow me the flexibility to be present in their lives. That being said they are now in school and full time daycare to accommodate for my business, which keeps me working all the time.?
Being a mother is a job I cherish and has allowed me to learn a lot about myself. Especially as a working parent.??
Interests
I like wine, traveling, the beach, socialising and meeting business owners, Zac Efron, leopard print everything, art, jazz music, bright colours, Frank’s hot sauce, bike riding, bush walks, camping, and renovating.
That last one is a lie, I hate renovating, I am never doing it again.
Politics
Oh come on now, how stupid do you think I am?
What can I help you with?
If you are a small business needing to make a big impact on your customers you need to present your business professionally and let them know about your products and services. That’s what I do – build strategy to reach your targets, create beautiful brands, build outstanding functional websites, get you found on Google and run proven Facebook and Google campaigns to get the customers through the door.
Let’s have a conversation about your goals. My consultations are 100% FREE?
Testimonials
?I love working with Ala. They are our number one go to for all our website and marketing needs for our businesses. And have been for last three years. The service is personable, reliable and professional.
Highly recommended.?
“A business associate recommended Ala to me as I was looking for someone who could work with me one-on-one in re-branding my business and website. It was important to me to speak to someone who understood my line of work and could create a website to suit my particular audience. From the very first conversation I felt understood about what I wanted and needed.?I was very impressed with the ease and efficiency of the process, and I particularly enjoyed the easy to understand language and explanations.
I highly recommend Ala and will definitely be engaging her on future work.“
“I?m so pleased that I found Ala, not only did they talk to me in a language that I could understand their ideas and feedback was great too. I now consider Ala an important partner in my business journey and will definitely be using them again.“
“We engaged Ala to complete some maintenance and renew our SSL certificate which had expired. Our experience has been fantastic and not only did Ala fix up the issues, she also identified more errors we weren?t aware of and fixed those as well. The website is also running faster and has more effects and is visually more appealing than it was previously. We will continue to use Ala to complete more improvements to the website, an upgrade in months to come and ongoing maintenance. We are happy with the great communication, thoroughness and responsiveness and look forward to an ongoing business relationship.“
Things I think, things I know
How to Set up a Google My Business Profile
If you are a business and are wanting to appear in Google searches, locally or otherwise, you need...
Link building for Beginners
What is Link Building? One of SEO?s fundamental activities is link building. This is the process...
SEO Local, What we do to get you on page 1
SEO Local, What we do to get you on page 1 Anyone with a website will know that it is important to...
Your competitors are already taking your business. Don’t wait any longer to maximise your profits
Your business deserves to put it’s best foot forward and the people you partner with to help you succeed become some of your greatest cheerleaders. Let me show you how easy marketing your business can be.
Whether you need a brand refresh or you are starting from scratch, I can step in at any part of your journey to guide you through marketing your business in a smart, effective way.
What are you waiting for? Let’s get that business humming!
OUR WORK
Mumma & Co.?
Postnatal support
The Mamas Collective?
Fitness and wellbeing
Jennifer Jacker Pearson
Author and mentor
Inclusive People Solutions (draft)
Human Resources
Resono
Outsourced resources
A ‘la Marketing
Marketing and web design
The Lake Twins
Artists
A ‘la Marketing
Coronavirus marketing response?
Cashmere Village Natural Learning Centre
Childcare
Kids HQ
Child psychologist
Australian Dance Performance Institute
Dance school
Cole Lawson
Public relations
The Cook Grocer
Gourmet groceries
Indigo Executive Development and Coaching
Business coach